How Are You Using 6sense Data for Inbound Processing?

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Jarrod Cohen
Jarrod Cohen Posts: 51 ✭✭✭✭✭✭
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We rarely gate forms on our website, but we do gate contact us forms. We've recently noticed a large increase in personal emails being used: gmail, yahoo, icloud etc.

While we could restrcit the form submission based on these personal emails, there might still be some value in them. How are you all handling this today? Are you using 6sense profile fit on the contact to help determine inbound follow up? Or are you simply just ignoring personal emails that come inbound?

Thank you!
Jarrod

Comments

  • ryanrad39
    ryanrad39 Posts: 19 ✭✭✭✭

    I have noticed the same thing on our end- by chance, are these non-business domain emails all coming from the same source? I noticed that all of ours were coming from Google Ads/PPC (we have some issues in this area we are trying to resolve). All of these in this instance were not real leads, but I am in the same boat… 9/10 times gmails are useless to us, but didn't want to miss out on potential opportunities. Since I know that anything non-business domain wise that comes via PPC right now is not worth my time, I usually just segment those out.

    I had voted to turn off the use of non-business domains on our forms, but was overruled. I think it depends on how many non-business domains may end up as an opportunity in your instance.

  • Jarrod Cohen
    Jarrod Cohen Posts: 51 ✭✭✭✭✭✭

    @ryanrad39 Yes — this is all Google PPC. Generally, we have very few if any opp contacts w/ personal emails. However, it's potentially still an opportunity to give a good brand experience even if you're coming in from a personal email, so that's why we haven't turned it off just yet. But our issue is exactly as you describe too!

  • Jana_Marketing_Maven
    Jana_Marketing_Maven Posts: 81 ✭✭✭✭✭✭

    We see a lot of spam so we set up a processing step in our MAP to set suspect emails aside, a few times a day (twice a day if I'm super busy) I review what was put into the form. It's about 40% spam but still 60% good stuff.

    On the upside it's also helping us catch crap like the ubiquitous 'can we quote you to clean your office' spam that we get. we just add that domain to our filter to set those aside. If the form is bad, it goes into the ether and we don't have to deal with it in SFDC. If it looks valid, it goes into our process to get into sales' hands.

    We have a lot of mom/pop shops that could use our services so excluding gmails and others would be detrimental, which sucks because it is definitely a source of spam.

    Hope that helps.

  • ryanrad39
    ryanrad39 Posts: 19 ✭✭✭✭

    I am not sure if you work with your Google Ads for your company, but I would take a closer look at them. 99% of the things we have been getting from Google Ads recently have been spam/bots/people looking to work at our company. We are basically shutting down and restarting our campaigns because it is so bad.

    As an alternative, could you lead Google Ad traffic to a different landing page, that doesn't allow for non-business domains, while the rest of the site/landing pages/traffic sources can use non-business domain emails?

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