Best Practices for Google Analytics

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Zack Hunter
Zack Hunter Posts: 10 ✭✭✭✭
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We have just moved over to GA4 and are setting up our 6sense integration.


I was wondering if anyone had any best practices for how they are leveraging 6Sense with Google Analytics as well as different report types they have set up in GA based on 6Sense metrics


Thanks!

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  • Melissa Burns
    Melissa Burns Posts: 5 ✭✭

    Following. We have this issue too and have just posted about the same topic.

  • mdesousa
    mdesousa Posts: 8 ✭✭✭✭

    Hello! We've created tags (I found in an older Google Analytics setup) around ICP fit & industry. We look at the % of our users and traffic that fall in our high-profile fit or target industries.

  • melissa.holtzer
    melissa.holtzer Posts: 8 6senser

    Hey there! Here are some popular use cases I've seen leveraged:

    • Smart bidding via conversion value rules – GA audiences are created from custom dimensions that are populated by 6sense segments
    • Customize ad copy based on 6sense attributes/segments (i.e. someone came to our site previously and in a particular buying stage – that gets added to a Google Analytics audience)
    • Block previous site visitors from existing customers (example) from seeing and clicking on ads (by using exclusion rules in Google Ads)
    • Target only high-value 6sense segments with broad keywords to ensure spend efficiency

    We also have a great article published with specific tactics here.

  • Doolan
    Doolan Posts: 1 ✭

    How do I get the "buying Stag" steps to work in GA4 like I had it working in UA GA?

    -Doolan

  • Kimberly Conklin
    Kimberly Conklin Posts: 472 6senser

    @Doolan Hi! I just tagged you in a separate post that might help. 😀

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