Ask us about GA4

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Kimberly Conklin
Kimberly Conklin Posts: 474 6senser
in All Discussions

We've heard some customers are experiencing roadblocks with GA4, and we're here to help! Please leave your questions below and our Digital team will help you out. 👇️

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  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    I'll start with a leading question - how/where are you visualizing your data?

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    Hi Brandon. We use the GA platform for visualization. We build most of our reports using explorations, but I've talked to customers that are using Tabelau and Domo.

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    @Kyle Dugan I was really curious. I know a lot of folks are using BigQuery, but I haven't learned SQL yet so I've been using Looker Studio.

  • Andrew Krauss
    Andrew Krauss Posts: 2 ✭✭

    We have been having trouble getting synced segments to get any traction at all on Google Ads (Search). We have synced multiple segments (50k+ matched audience size) yet we have failed to deliver a single impression, click, conversion to any of these segment members. We have used these synced audiences as an observation audience and as the actual audience of a Google Search Ads, neither has delivered anything.

    Everything on the integration side looks good, so I don't believe it's a problem with that. Has anyone had the same problem, or know a fix to this?

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser
    edited August 2024

    Hey Matt, It's not different than what people should be reporting on in GA already. The only difference is looking at this data through the lens of a specific segment. For me, the top 3 are: Conversions, Page Traffic, Page Engagement.

    For reporting I recommend customers start with their ICP segment and build out a few other views based on their GTM strategy. Viewing segments built by company size, vertical, product and so on.

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    Hey @Andrew Krauss, sorry to hear you are having issues. To confirm, the 50k matched audience is what is showing up in your Google Ads audience manager under "Size: Search"?

  • Andrew Krauss
    Andrew Krauss Posts: 2 ✭✭

    @Kyle Dugan Yes, that's correct! Inside 6sense it was showing a higher estimated audience, but when it was matched by Google, it shrunk to roughly 55k. Thanks.

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    @Andrew Krauss It seems likely that it's too small of an audience and members haven't searched for the search terms this audience has been applied to. If possible, I would try to double that audience size and give it a few weeks to see if you get some traction.

    We usually start at 100k and above or our segment syncs to Google Ads. Focusing on higher account segments, such as our ICP, which has around 250k plus audience size.

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭
    edited September 2024

    Do you have an updated list of the variables sent to the data layer? My buying stage variable is set up exactly as it was at my previous company, but it isn't sending information over. I also noticed that there isn't a buying stage variable available in the data layer when I utilize GTM's preview mode.

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    Hey @Brandon McBride. The list on the article here is still accurate. It sounds like their could be an issue with your integration setup. I'd recommend reaching out to your CSM to get a support ticket in and have someone take a look at that.

    For example, here is our GA with buying stages included.

    Screenshot 2024-09-12 at 11.06.08 AM.png

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