Best Landing Page Examples???

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kendallmason_smartly
kendallmason_smartly Posts: 27 ✭✭✭✭
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Hi all! I'm conducting some research and on the hunt for the best ABM landing pages! 🕵️‍♀️

In my current role at Smartly, we've launched two vertical campaigns targeting two of our top verticals. We've seen strong engagement in our 6sense display and LinkedIn ads, however our pages aren't converting at the rate we would expect and I'm concerned that we're not providing the best web experience for our prospects. Anyone willing to share any landing pages that have worked for you / your team would be much appreciated!!

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  • crista.messenger
    crista.messenger Posts: 14 6senser
    edited July 2024

    @kendallmason_smartly Hey there! Industry marketer here at 6sense — can you give me more context on your campaign goals and current LP content? I can send a few samples I've done in the past for 6sense targeted at FINS/MFG accounts over to you.

  • kendallmason_smartly
    kendallmason_smartly Posts: 27 ✭✭✭✭

    Hey @crista.messenger ! I'm sharing our two vertical pages below. Our goal with these campaigns is ultimately to drive New Logo meetings for sales. Our marketing mix includes 6sense display, LinkedIn ads, and email drip. SDRs start outreach once accounts 6QA. Our goal with the landing page is to engage our target accounts so we're looking at engagement rate on the pages as well as conversions to demo request. We have had decent engagement but no conversions to demo request. Very few 6QAs are responding to SDR outreach as well.

    https://www.smartly.io/solutions/travel

    https://www.smartly.io/solutions/retail

  • crista.messenger
    crista.messenger Posts: 14 6senser
    edited July 2024

    @kendallmason_smartly My suggestions would be either create test microsites to drive them to from the ads to see what elements are working and what aren't. Also ensure what you're saying in the ads, matches what the landing page is doing.

    Another idea would be make for a softer CTA. They simply might not be ready to inbound. Promoting things like e-book downloads, case studies, 1:1 strategy sessions, etc. can feel less of a commitment than immediately signing up for a sales demo.

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