Any success with 6Sense contact orchestration enrichment?

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marcusmauer
marcusmauer Posts: 9 ✭✭✭
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We have our orchestration enabled, but currently are just having reps manually "purchase" contacts within the 6Sense Salesforce iFrame. They all get a certain number of credits per month to use, but I'm expecting adoption will be slow given since they already have so many other tools offering them contact info. Is anyone using the contact orchestration or having reps purchase one by one?

I believe the 6Sense team leans on the automated orchestration to enrich newly qualified 6QAs. Anyone else do this?

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  • CarlyShideler
    CarlyShideler Posts: 25 ✭✭✭✭✭

    We use an orchestration to add in new lead weekly. The new leads are for accounts which are 6QA and agreed upon by the SDR management we work closely with.

    Currently we don't have our reps purchase anything from within SI. They have so many other tools and we are hoping that if we can see success through the leads we create through the orchestration, it will ultimately create a need or want for them to have this tool to purchase contact info as well.

    When we add new leads into SF we also add them to a campaign for tracking (mainly for me to be able to see how many leads converted into contacts, etc.)

    We currently only "purchase" contacts and do not "enrich" records, but it is one of our goals for 2024. Just a bigger project for us to define data heirarcy and to get our sales team on board.

    Not sure if that is what you're asking about, but hope it helps!

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