We are hiring a Field Marketing Specialist at Liferay UK - a remote role based in the UK

Navinkumar Veeramani

Reporting to the Senior Specialist in the UK, you will play a key role in executing a comprehensive marketing strategy with a partner-first approach. The strategy aims to generate demand and build brand awareness for Liferay directly and in strong collaboration with partners to support the sales pipeline in UKI.

As a member of the EMEA field marketing team and working closely with your local sales, and channel leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

We are seeking for a 2/4 years experience marketing specialist preferable in a tech company. The ideal candidate would be highly motivated, self-starter, eager to learn and grow, and capable of working independently.

Key Objectives & Responsibilities

• Support the planning and execution of a comprehensive marketing strategy to align with the company’s business objectives (e.g., revenue, qualified leads, brand presence, awareness), assisting in strategy development and independently executing tactics to generate demand in the field while closely collaborating with the sales team.
• Analyze market trends to identify and suggest opportunities that will inform marketing strategies.
• Develop and implement comprehensive LinkedIn Ads campaigns that align with the company's marketing objectives and target audience monitoring daily campaign performance.
• Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, Partner events, etc.) and seek for new opportunities to generate demand through third party events.
• Localize global marketing content and campaigns to be relevant to the Uki market and trends.
• Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, QMBs, CW) and suggest improvements.
• Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation.
• Manage social media channels for organic posts (LinkedIn.
• Work closely with the UK Sales and Channel teams to execute customer marketing and partner marketing initiatives.
• Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
• Support the execution of Community events.

Required Qualifications

• Degree in Marketing or Business, or comparable education/experience
• 2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
• Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.
• Experience in managing end-to-end events programs.
• Digital Marketing and Social Media management skills (including crafting compelling content for emails and social media posts)
• Ability to handle multiple projects with tight deadlines
• Experience managing 3rd party providers  
• Familiarity and experience with reporting tools and methodologies. 
• Experience working with a global organization, collaborating across different cultures, time zones and geographies.

Apply here: https://www.liferay.com/careers?p=job%2FoA6KufwE