Anyone combined the strengths of inbound and outbound marketing?
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Stefano Iacono
Posts: 18 
Looking to crowd source some tips! What’s one way you’ve combined the strengths of inbound and outbound marketing to create a seamless customer journey?
I've been invited to join a webinar next week on the theme "Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences" - I have my take, but would love to hear other peoples experiences and tips on doing this!
Quick definition:
"Allbound emphasizes an integrated and strategic approach to customer engagement by combining inbound and outbound approaches. This strategy leverages a variety of channels to reach potential customers, actively seeking out leads with outbound activities while also nurturing those who come to the company through inbound efforts."
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