Anyone combined the strengths of inbound and outbound marketing?

Stefano Iacono

Looking to crowd source some tips! What’s one way you’ve combined the strengths of inbound and outbound marketing to create a seamless customer journey?

I've been invited to join a webinar next week on the theme "Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences" - I have my take, but would love to hear other peoples experiences and tips on doing this!

Quick definition:

"Allbound emphasizes an integrated and strategic approach to customer engagement by combining inbound and outbound approaches. This strategy leverages a variety of channels to reach potential customers, actively seeking out leads with outbound activities while also nurturing those who come to the company through inbound efforts."