6sense in Action: How We Run our GTM Engine

Kimberly Conklin
Posts: 430

in Inspire 24
In this informative session, the 6sense revenue dream team— @EJ Oelling, @Adam Kaiser, @Stefano Iacono, @Chris Dutton and @Harry Monkhouse — pulled back the curtain on the secrets behind our go-to-market engine. They gave us an insider’s look at how our team efficiently turns opportunities into closed-won deals.They shared six key activities that help 6sense build and maintain a high-quality pipeline from defining our ICP to refreshing keyword strategy and investing heavily in customer success:
- Defining the ideal customer profile (and figuring out who’s actually in-market right now)
- Quarterly keyword strategy check-ins
- Generating pipeline with ‘conversational’ AI email
- Field marketing ops
- Smart prospecting
- Investing in customer success
Want to learn more about how we do it? Check out the session summary PDF for all the details.
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