Intent Data

how to build an Intent data report?
What is the best way to build an intent data report that shows all the account names, the number of keywords researched & the actual keywords that account is triggering on? At the moment when I'm looking at a segment performance report, I see the number of keywords but not what they are. When I click on the download…
Wednesday Wisdom: Who's (Not) Using All the Buying Signals - and Who Should Be (An Article)
Hey all! 6sense Research is back at it again with some ✨Wednesday Wisdom✨ The report we're talking about today is from a study we did last year. We surveyed almost 200 marketers from senior leadership, demand generation, ABM, and marketing and revenue operations functions to understand the signals they use to detect their…
Calling all RevCity Marketers! Have 5 minutes? 👀
Hey all! We're interrupting your regular Friday programming for a quick favor. Some of you might have caught our post last week about the latest survey 6sense Research is running, and we want to thank those who took the time to check it out 🙏. But, we’re back and shamelessly asking for your help again 😜because your…
Wednesday Wisdom: Anonymous Website Visitors (An Article)
Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their…
6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…
🎥 Customer Story Hour recap ft. FullStory & Calabrio - ABM strategy, partner marketing
Hey, Revheads! Our August 2023 Customer Story Hour featured top-notch marketing leaders. @Jen Leaver and @sarahsehgal from FullStory, and @Heidi Lear from Calabrio dove deep into their 6sense experience, with topics including: Challenges before 6sense The power of intent data in an ABM strategy How sales and marketing both…
6Sense Company Identification API params?
Attempting to use the company-identification-api. It says it has the ability to pass an ipv4 address, yet the docs show no way to pass IP as parameter. Does anyone know the field name or have any additional details about this endpoint?
6sense Increases FullStory’s Net-New Opportunities by 27% in One Quarter
FullStory, a digital experience management platform, transformed their 'spray-and-pray' account-based marketing approach into a highly personalized go-to-market strategy with 6sense. 🙏 In our recently published case study, you'll learn how FullStory uses 6sense to: Increase Average Contract Value (ACV) by 48% Increase…
BDR Key Word Matrix
Hi - I've seen the 6S example of their Value Cards for your BDRs and the Value Card by persona but I'd love to see other companies' keyword framework breakdown for their BDR teams. I'm looking a matrix, BDR "cheat sheet," or really anything that is working for YOU! Thanks in advance!
🎥 Customer Story Hour recap ft. hireEZ - alignment, ICP, keywords
Hey, RevHeads! Coming in hot with another Customer Story Hour recap, this time featuring hireEZ's marketing team members, @vuthai, Kat Hua, and John Andl. They covered topics including: How 6sense segments and keywords supported a successful ABM launch How team members across the organization use 6sense, resulting in…
6sense Empowers Lily AI’s Go-To-Market Teams to Prioritize, Operationalize, and Win
Before using 6sense, Lily AI realized their Salesforce database lacked many accounts that fit their ideal customer profile (ICP), had poor ICP accounts assigned to sales, and contained accounts not accurately segmented or prioritized. Jessica Brandt, Director of Demand Gen at Lily AI, solved these challenges with the help…
🎥 May 2023 Customer Town Hall: Generative AI Writer & Partner Spotlight with PathFactory
On Wednesday, May 24 we talked about: Product updates: 6sense Conversational Email with our new Generative AI Writer, LinkedIn Advertising Closed Beta, and 6sense Segments for Google Ads Exciting news: 6sense has been named a leader in the Forrester Intent Wave™ for B2B Intent Data Providers! Partner spotlight: PathFactory…
🎥 Maximize the Value of Events with Intent Data [Webinar Replay]
Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals. Check out our webinar with Pavilion, co-hosted by 6sense Senior ABX Manager, Alura Roe and Showpad's VP of Revenue Marketing, Wacarra Yeomans.…
Prospecting Filters in 6sense Revenue AI for Sales
The 6sense Revenue AI for Sales solution has a lot of prospecting power built right in, so it's no surprise that I'm frequently asked exactly how users can slice and dice our database. I've broken down the filtering capabilities available to BDRs, AEs, MOPs professionals and more by our packaging tiers. Please find the…
Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…

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BLUEPRINT Series Session 7 | 2026 AI Marketing Strategy: All Action, No Hype
While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI marketing strategy needs to move beyond dashboards to orchestrated action. This isn’t another AI thought leadership session.…

Intent Data

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