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How BioCatch Uses ABX with 6sense to Target the World’s Largest Banks
BioCatch, a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, ran a 6sense campaign targeting 553 of the world’s largest banks, resulting in a 63% increase in accounts in the active engagement stage. Jonathan Daly, BioCatch's CMO, says: “What fascinates me as a communication…
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Wednesday Wisdom: Tracking Intent Signals (An Article)
In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals. The marketers we heard from displayed a clear inclination towards the old…
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Worldwide Data Expansion [September 2023]
Hello RevHeads, Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we…
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How to upload extensive lists to the platform without the 3 required columns?
Has someone faced; having to upload extensive lists to create a segment but in some cases, without the URL and/or the country? Only by having the account name. How to populate these 2 additional columns in lists of 1000+ where is not possible to do it manually, nor Chat GPT-3. Do you know any free platform that has the…
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Wednesday Wisdom: How B2B Revenue Teams Understand Prospect Behavior (A Report)
Hey all, Last year, 6sense Research surveyed 169 B2B practitioners to explore the tools and signals they utilize in understanding their target accounts and buying groups. This year, we've expanded the study, receiving just under 700 responses from B2B professionals and incorporating additional survey questions. Currently,…
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🎥 Converting Buyer Signals into Revenue - Webinar with LeanData, Outreach and 6sense
An oldie but a goodie webinar with @Saima and our friends at LeanData & Outreach! 👯♀️ You will find out how: 6sense intent data makes account signals actionable and how enrichment makes it useable Orchestrating your data drives faster matching, better routing, and quicker account connections You can use these data points…
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Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)
Hey all! If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss: The challenge of low form-fill conversion rates in B2B marketing The significance of anonymous…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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how to build an Intent data report?
What is the best way to build an intent data report that shows all the account names, the number of keywords researched & the actual keywords that account is triggering on? At the moment when I'm looking at a segment performance report, I see the number of keywords but not what they are. When I click on the download…
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Wednesday Wisdom: Who's (Not) Using All the Buying Signals - and Who Should Be (An Article)
Hey all! 6sense Research is back at it again with some ✨Wednesday Wisdom✨ The report we're talking about today is from a study we did last year. We surveyed almost 200 marketers from senior leadership, demand generation, ABM, and marketing and revenue operations functions to understand the signals they use to detect their…
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Calling all RevCity Marketers! Have 5 minutes? 👀
Hey all! We're interrupting your regular Friday programming for a quick favor. Some of you might have caught our post last week about the latest survey 6sense Research is running, and we want to thank those who took the time to check it out 🙏. But, we’re back and shamelessly asking for your help again 😜because your…
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Wednesday Wisdom: Anonymous Website Visitors (An Article)
Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their…
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6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…
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🎥 Customer Story Hour recap ft. FullStory & Calabrio - ABM strategy, partner marketing
Hey, Revheads! Our August 2023 Customer Story Hour featured top-notch marketing leaders. @Jen Leaver and @sarahsehgal from FullStory, and @Heidi Lear from Calabrio dove deep into their 6sense experience, with topics including: Challenges before 6sense The power of intent data in an ABM strategy How sales and marketing both…
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6Sense Company Identification API params?
Attempting to use the company-identification-api. It says it has the ability to pass an ipv4 address, yet the docs show no way to pass IP as parameter. Does anyone know the field name or have any additional details about this endpoint?