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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
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Best Practices: Linkedin Campaigns
To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…
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FAQ: 1:1 Campaigns
What are 1:1 campaigns? 1:1 campaigns target a single account rather than multiple accounts. As such, you will not typically be able to spend much on these campaigns or deliver a high volume of impressions, with the trade-off of garnering high-value clicks to support conversion efforts. When should I run these campaigns?…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
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Any best practices on integrating video content into 6sense campaigns?
My company is working on developing video content for our existing intent marketing campaigns. I was hoping to share a few examples of great B2B content to help my Creative team. We plan to develop more explainer videos for Consideration accounts and host it on our website to capture that 6sense web activity. Does anyone…
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Value Cards for your BDRs
Here at 6sense, we value our BDRs. So much so, that we work on equipping them with persona-based messaging so that they’re reaching out to the right people with the right message. Here’s an example of some value cards for one of our top-searched keywords: “Predictive Analytics”. Note that there are different priorities for…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
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3 Things to Check out before Campaign Launch
There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your CE team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. CE Team (Under Manage Team) are going to be the…
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6sense Segments 101 — Resource Roundup
Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense. Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them.…
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🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
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Best Practices for Using the AI Writer
Add Training Content Our AI Writer is optimized for writing B2B marketing and sales emails at this point in time. To train the AI Writer on your company's factual information ("Inspire content"), we recommend uploading documents like case studies, product overviews, one-pagers, blog posts, and white papers. The AI Writer…
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Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
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Wednesday Wisdom: Boost Financial Performance with ABM (An Article)
In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…
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Email best practices to avoid being marked as spam
If you're like me, you probably have a copy of Latane's book, No Forms. No Spam. No Cold Calls, sitting on your desk (or somewhere easily referenceable). For the purposes of this post, I highly suggest dusting it off. 6sense has long proclaimed that traditional marketing tactics - forms, spam, and cold calls - create a bad…