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Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Tips and Best Practices for a Newbie Customer
Hi there! Our company adopted 6sense about 3 months ago and I was fortunate enough to attend the Breakthrough 2024 conference in Las Vegas! What an amazing event 😃! I learned about all of the impressive things our company can leverage with 6sense and was truly amazed. That being said, I hope I'm not the only person who is…
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Ideas for Awareness Campaigns B2B
Hello RevCity, I am looking to test 6sense for awareness campaigns. I am thinking of using Awareness and Target stages and contextual campaigns. The main KPIs are impressions and reach. I would like to know what other folks have tried. What works well and what does not? Thanks in advance. Andrew
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6sense for Public Sector
Going to market with 6sense - Public Sector/Federal Teams edition! Check out this video to understand the three main use cases for using 6sense to drive efficiency when selling to the federal and public sector space.
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Don't forget to manage your review sites!
This isn't directly 6sense related, except in the case of G2, but is important nonetheless. A few days ago we started working on revitalizing our own G2 and Capterra presences. We know that a lot of the B2B decision process is done before buyers ever make contact with sellers. And it's done through channels like marketing…
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Confidence Scores within 6sense Sales Intelligence Discovery
Let's headhunt for contacts that 6sense has identified as having less than a 10% bounce rate! In this video, I describe how to filter down your account book within 6sense Discovery to find outside of CRM contacts with great titles and accurate contact information that you may be missing. Don't let these slip through the…
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
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Sales Manager 6Sense Workflows
Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
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Best Practices: Linkedin Campaigns
To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…
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FAQ: 1:1 Campaigns
What are 1:1 campaigns? 1:1 campaigns target a single account rather than multiple accounts. As such, you will not typically be able to spend much on these campaigns or deliver a high volume of impressions, with the trade-off of garnering high-value clicks to support conversion efforts. When should I run these campaigns?…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…