Best Practices

While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…

Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…

At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…

I had a question about some house cleaning/optimizations around lists. For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity? The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated…

i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…

Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…

Fellow 6sense users, lend me your ears. Have you or anybody you love ever uttered these words when considering your current utilization of 6sense? "I don't have the people/skillsets to do this as well as we want."​ "We know there's more functionality here that we haven't fully tapped."​ "I want to stop manually importing…

At our July 26, 2023 Customer Town Hall we covered some great updates! The video replay and slides are below. Here’s what we talked about: Smart Form Fill - new feature that allows you to deliver an effortless user experience and gather accurate, actionable data with real-time field enrichment Privacy Opt-Out List…

From the beautiful Calabrio venue and extraordinary host, @Heidi Lear, to the great networking and learning opportunities shared by all, our very first Twin Cities User Group was a roaring success! Special thanks to Heidi and the Calabrio team for initiating such a fun and inspirational…

As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…

B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…

Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.

Hi there, I am a newbie. Are all exclusion lists a "and" statement? Are you able to use a logical statement?

Hi Folks, We're creating a new 6sense model for our Reseller Partner accounts: (1) to identify/prioritize our existing Reseller partners which appear to be engaged in the customer's purchase lifecycle for some of our specific products/solutions; and (2) to identify new potential Reseller partners who might be appropriate…

Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…

I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?

Nothing beats a fast start when it comes to convincing Sales to adopt something new, and the best way to get a fast start is to exploit the fact that salespeople are "coin-operated." The Golden Rule of Sales adoption, for better or worse, is: The sales team's perception of the importance of the initiative is directly…

Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…