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Selecting Keywords in Non-English Languages
As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…
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New 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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Exclusion Lists
Hi there, I am a newbie. Are all exclusion lists a "and" statement? Are you able to use a logical statement?
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Model for Reseller Partners -- any insights for us?
Hi Folks, We're creating a new 6sense model for our Reseller Partner accounts: (1) to identify/prioritize our existing Reseller partners which appear to be engaged in the customer's purchase lifecycle for some of our specific products/solutions; and (2) to identify new potential Reseller partners who might be appropriate…
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Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
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Dos and Don'ts of Spiffs to drive Sales adoption
Nothing beats a fast start when it comes to convincing Sales to adopt something new, and the best way to get a fast start is to exploit the fact that salespeople are "coin-operated." The Golden Rule of Sales adoption, for better or worse, is: The sales team's perception of the importance of the initiative is directly…
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…
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PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…
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Email Templates
Hello, We're currently in the middle of rolling out 6Sense and I was wondering if anyone has any outreach emails that they'd be willing to share? Specifically interested to see how you incorporate intent data to personalize the emails. Also, how many touches (emails, LinkedIn messages etc.) do you typically aim for?…
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Advertising Best Practices
Boost engagement with these 6sense advertising best practices. How to Craft a Winning Ad: AB Testing + Ad Sizes Copy CTA Visuals Animation For further assistance including paid assistance with ad consultation and/or ad production, reach out to our creative pros at creativeservices@6sense.com
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🎥 Advertising Creative Best Practices [Webinar Replay]
@Nikki Gloudeman, Sr. Manager, and Ashlee Finch (@ashleefinch), Designer, Creative Services at 6sense share best practices for boosting engagement with dynamic and compelling ads. Copy, CTA, visuals, and animation — they cover all the essentials. Learn how to: Demonstrate your value and generate excitement with dynamic,…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
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Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
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Creative Ways to Use Keyword Groups
Keyword groups let you organize related keywords by topic — and the possibilities are endless. You can group Branded and Generic keywords together. You can group keywords from different product categories together. You can assign keywords to multiple keyword groups. Here are some ideas to get you started: Your…