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Best-in-Class Data: Predictive Modeling and Analytics
6sense’s AI-driven models process and analyze billions of data points to identify patterns that are not identifiable by the human eye. These models update daily and continue to grow stronger and more accurate over time. 6sense's predictive models enable users to determine data inputs, and then let the data and machine…
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How to best prepare for a discovery call
According to Marcus Chan, author of Six Figure Sales Secrets, you have to earn your seat at the enterprise discovery call by getting up to speed on the core buyer beliefs like the pains they have, the cost of inaction, the desires they have, and the things they might doubt. It's not just to move the call forward but it’s…
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🎥 [6sense for 6sense] BDR Management Best Practices
Hey All - Ernest Owusu from the 6sense BDR Team! In this 30-minute video, I walk through many of the best practices that we've used at 6sense to build and scale a high-functioning BDR Org. You'll find information on topics such as KPI's that drive results, compensation structures, and the importance of looking at both…
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🎥 [6sense for 6sense] How we Launched a new Territory
Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…
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Best-in-Class Data: 6signal Graph for Account Identification
6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…
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How Engagement Thresholds Help Tell the Marketing Impact Story
Articulating marketing’s purpose and business value to non-marketers through relevant metrics has always been an uphill task for B2B marketers. Vanity metrics are not appreciated by stakeholders outside the marketing department because these figures only tell part of the story. Revenue and pipeline impact metrics are tried…
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🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…
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Best Practices: Facebook Integration
To ensure best-practice execution of 6sense-Facebook campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using our integration. To learn more about the 6sense - Facebook Integration in the attached document.
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6sense Practice Brief: Keyword Selection and Management
A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…
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Operationalizing 6sense: A 90-day plan
Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…
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Stage-Based Display Advertising: Engage the Right Way
6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…
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Transform Your BDR Program from LOL to BFD [Webinar Replay]
Our industry has taken a pivot due to the lack of events and relies more than ever on the success of our BDRs and their ability to bring in pipeline. Want three tips from 6sense team Latane Conant, Cameron Bond and Ernest Owusu? Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to…
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6sense Rollout Best Practices
Sharing this awesome slide from our FKO (Field Kick Off) session with Julie Ryan, Business Operations at Glassdoor, about how Glassdoor is approaching 6sense rollout from all angles: Do you have any successful tactics you'd like to share?