Best Practices

Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
Wednesday Wisdom: Anonymous Website Visitors (An Article)
Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their…
Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
Metric Monday: The Truth About Your Website Traffic
Only 3% of web visitors fill out onsite forms, leaving a staggering 97% of your valuable web traffic anonymous. Pro tip: You paid for all of it! If you're not de-anonymizing your web traffic, you are effectively throwing away nearly all of the response to everything you do to attract and engage buyers.
Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
*UPCOMING 6sense Town Hall - 9/27/23
Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…
Penetrating a Focused Target Account List
At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…
Target List Housekeeping/Optimizations
I had a question about some house cleaning/optimizations around lists. For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity? The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated…
6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
Need help running 6sense? Check out 2X's 'Partner Spotlight' on next week's Town Hall.
Fellow 6sense users, lend me your ears. Have you or anybody you love ever uttered these words when considering your current utilization of 6sense? "I don't have the people/skillsets to do this as well as we want." "We know there's more functionality here that we haven't fully tapped." "I want to stop manually importing…
🎥 July 2023 Customer Town Hall: Smart Form Fill, Data Packs, Segment tips, 2X Marketing
At our July 26, 2023 Customer Town Hall we covered some great updates! The video replay and slides are below. Here’s what we talked about: Smart Form Fill - new feature that allows you to deliver an effortless user experience and gather accurate, actionable data with real-time field enrichment Privacy Opt-Out List…
Twin Cities' First User Group A Success!
From the beautiful Calabrio venue and extraordinary host, @Heidi Lear, to the great networking and learning opportunities shared by all, our very first Twin Cities User Group was a roaring success! Special thanks to Heidi and the Calabrio team for initiating such a fun and inspirational…
Selecting Keywords in Non-English Languages
As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…
New 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…
Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
Exclusion Lists
Hi there, I am a newbie. Are all exclusion lists a "and" statement? Are you able to use a logical statement?

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Ops Success Session: Measuring ROI with CRM Reports
Join us on August 6th at 12 PM CT, where we’ll explore how to effectively measure the ROI of your display advertising programs using CRM Reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. In this session, you’ll learn how to report on marketing impact within your CRM, giving leadership…
BLUEPRINT Series Session 3 | No Opportunity Left Behind: Building Your AI Email Agent Engine
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Best Practices

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