Tell us your predictions for B2B GTM in 2025

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Kimberly Conklin
Kimberly Conklin Posts: 474 6senser
in All Discussions

👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. 

What do you think is on the horizon that will make waves in B2B next year?

Will we start to see experience with AI be listed as a requirements on marketing job descriptions?

Will we continue to see content creation being automated?

Let us know what your predictions are below and we'll let you know if your predictions will be included in the blog post.


So, what do you think?!

Comments

  • Kimberly Conklin
    Kimberly Conklin Posts: 474 6senser

    Tagging some peeps to kick us off: @Brandon McBride @brentsummers @CarlyShideler @charlotte.spangler @Jana_Marketing_Maven @Jarrod Cohen @Kristen Mendenhall @Taylor Allewelt @Taylor Matysik

  • LucrumPartners
    LucrumPartners Posts: 1 ✭

    @kimberly Conklin
    Kudos to the team for this great site. Here are my team's GTM predictions for 2025!

    https://www.lucrumpartners.co/post/2025-sales-predictions-lucrum-partners-guide-to-scaling-go-to-market-success

  • Kimberly Conklin
    Kimberly Conklin Posts: 474 6senser

    @LucrumPartners At Lucrum Partners, we believe 2025 is the year of transformation—not reorganization. Love this! Work with AI not against it. 🙌

  • Jarrod Cohen
    Jarrod Cohen Posts: 51 ✭✭✭✭✭✭

    For 2025, we're making the shift to investing more media spend and content creation out in front of buying groups, helping to drive preference for our products and solutions earlier in the funnel.

    Let's make it easy for our prospects to interact with our content — easy to access (no gates!), super relevent and personalized (industry, persona, pain point, localization, etc.), and make it to the point.

    Let's make it easy for prospects to raise their hand and do business with us. Easy "off ramps" to conversion, less of the chasing in multi-week (or month!?) sequences that end up annoying the prospect because they're not yet ready.

    Ready to talk to sales? Make it easy with a one touch book a meeting option — no back and forth trying to solidify a demo time and date.

    That's our winning playbook for 2025. What else should we consider?

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    I'm with @Jana_Marketing_Maven on this. A lot of what I expect in the coming year is going to be getting back to basics, reminding ourselves that it's all about the customer, and shedding all of that extra process weight we've put on over the years.

  • Cris Castellano
    Cris Castellano Posts: 2 ✭✭✭
    edited January 2

    Hey RevHeads, grab your crystal balls and buckle up – this digital marketing fortune teller from OneSource Virtual has some spicy predictions for 2025!

    Picture this: job descriptions will start asking for "AI whisperers" who can sweet-talk chatbots into creating content while keeping that special human sauce. Speaking of content, we're heading for a beautiful marriage of robot efficiency and human creativity – like a marketing power couple where AI does the heavy lifting and we humans sprinkle in the magic pixie dust of strategy and emotion. We'll be using super-smart AI to basically read B2B customers' minds (in a totally non-creepy way), predicting what they need before they even know they need it.

    B2B buyers are getting pickier than a toddler at dinner time, expecting the same smooth moves they get as regular consumers. Welcome to the future, where robots and humans are BFFs in the marketing world! Happy New Year!

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