6sense segments to target MSSP accounts

@Hailey Strasser this is a great topics. I worked on channel accounts in a previous role and have had a handful of conversations with my customers about how to work with partners.

Here are a few simple ideas:

• Recruitment of new partners is often an important initiative for partner teams. You could identify new partners using NAICS codes and run recruitment programs.
  
• You may also want to support partners with data and intelligence.  For example, you can use behavioral, profile, or predictive data in the form of reports to help partners better understand their market and personas.  If a partner better understands their audience, they can sell your products more effectively.  This is also a good tool to support the recruitment of new partners.
  
• As a Vendor, you probably allocate MDF (Market Development Funds) to support partner programs.  So, you can use those dollars to run programs designed to drive to a specific partner's site or landing page.
  
• You can set up an alert for the partner team based on accounts showing intent.

Building a Segment for Service Providers and Software Resellers

• Identified by NAICS Codes (541513, 541519, 423430, 42343)
• Apply some Industry and Geography Filters

Hope that gives you a few ideas.

Best
Merrell