Insights and added value

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Carla Whyte
Carla Whyte Posts: 11 ✭✭✭
edited November 2023 in All Discussions

Hi all,

We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress.

Some of these challenges have delayed our potential to drive results from the platform and created some unwanted noise for our sales team.

My question to you all - I would love to start providing some interesting insights, nuggets of information that could add value quickly to sales and the wider business, bringing 6Sense and the value it will undoubtedly bring back to the forefront. What interesting insights are you using the platform for? What reports are you running to keep people engaged.

All ideas gratefully received!

Carla

Comments

  • Kimberly Conklin
    Kimberly Conklin Posts: 472 6senser

    Hi @Carla Whyte! Here's some resources from @Saima that may help.

    6th Street Live: Dashboards & Reporting (recent)

    [6sense for 6sense] Reporting & Dashboards

  • Heather Foeh
    Heather Foeh Posts: 113 6senser

    @Ashley Evans do you have any insights you might be able to share with Carla based on your own experiences at Textio?

  • Jana_Marketing_Maven
    Jana_Marketing_Maven Posts: 81 ✭✭✭✭✭✭

    Assuming your ICP is not really going to change with a new model, try having that data map to a field in your CRM. you can then help sales identify orgs that fit with your ICP more easily - allowing them to focus efforts on what will likely help them drive more business.

    I also sat in on a great session at Breakthrough where they created a segment, pushed the sgement name to SFDC, then used that data to create a contact report. So as an example, you could look for accounts that had a specific intent signal (keyword or website visit), push that data to SFDC and then create a report for sales to follow up with a specific program (or create a drip campaign to nurture the contacts).

    When we were getting started, we also ensured that reps had named account list alerts, it was a great way for them to get useful information on their accounts quickly.

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