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It's time to completely rethink the BDR function
Long gone are the days of volume-based outbound prospecting. What worked in the early days of SaaS to build "predictable revenue" is now counter-productive internally and externally. Sales reps hate it. Prospects hate it. The advent of sales engagement platforms such as Outreach and Salesloft were the beginning of the end,…
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Hi! We're Heinz Marketing- full-funnel B2B experts. It's good to meet you!
If you're checking out Partner Place, you're likely looking for someone to help you optimize your demand engine. You've come to the right spot! We are a small but mighty team of B2B strategists, planners and implementers. We focus on the full funnel approach to help B2B companies sell stuff -- we do that by generating and…
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The Next-Gen Sales Certification is now live!
Do you wish there was an incredibly thorough, entertaining, on-demand training for your sellers that included knowledge checks so you could be sure they absorbed the material? Well wait no more! 6sense's Next-Gen Sales certification is now live! This Certification was designed for inside sellers (BDRs, SDRs, etc.), field…
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Your Model metrics report refreshed on Sunday
I was so busy recovering from the launch of the brand new Sales Certification last week that I forgot my monthly reminder that your Model metrics report refreshed on Sunday (the 3rd of the month, as it refreshes on the 3rd of every month). If you are not sure why, see my post entitled: Why you should share your Model…
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Introduction to Sales Intelligence
Welcome Sales Revheads! Are you an AE or BDR that has just gotten a 6sense Revenue AI for Sales license and are wondering where everything is and what everything means? If you're looking for details of what you can find, where, inside your new tool, this article is for you. If you're looking for how to best use Sales…
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How to Use Account & People Activity to Discover Contacts
Hi Sales Revheads! Today let's talk about a new update in 6sense Revenue AI for Sales that can help you quickly find active buyers at a specific organization. There has been some recent updates in Account Details Intent, Timeline, & Web Activities Tabs that allows a user like yourself to click straight from interesting…
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Art of B2B: How to talk to Sales about the Model report
In this other article, I explain why you should share the Model report with your sales team every single month. Here, I'll let a 12-minute video suggest what you should say to Sales when introducing the model and the Model report to them for the first time.
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FAQ: Next-Gen Sales Certification
Who should take it? Inside sellers, field sellers, and frontline sales managers. Extra brownie points to the second-line sales managers or heads of Sales that take it as well. ☕️ Where can I find it? How long does the Certification take? The entire course takes approximately 2.5 hours. If we could make it shorter, we…
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BDR and Sales Talking Points
Marketers - Are you looking to increase consistency and align messaging among your sellers' outreach? Sellers - Are you looking to ramp up quickly on your company's value proposition, quickly access relevant content, and know what to say to which personas? 6sense can help solve for this with Talking Points! Sometimes…
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Uncover Customers similar to a Prospective Account with 6sense - PG Tuesdays
When researching a prospective account, are you finding similar companies that bought and are now your customers? You should be! Check out how 6sense's @Harry Monkhouse narrows down their search for similar accounts using 6sense SI Discovery. Every Tuesday we'll feature a short tip or trick to give a boost to the…
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Four Essentials for a Successful Sales Kickoff Rollout
These tips are true for any rollout to Sales, but especially so if being done that one time a year that you bring everyone together for a Big Bang in-person offsite of training, content, and motivation. The stakes are high, after all. You should be able to execute all four of these principles within 2 hours allotted to…
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Welcome to SKO Supplies
Welcome to our newest neighborhood (or road, or side street, or underground speakeasy, or whatever they decide to call this). The goal here is simple: put any advice or assets we think you might want prior to rolling 6sense out to your sales team. Therefore, we split the contents into two categories: Advice and Assets.…
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🎥 Customer Story Hour recap ft. Laura Bowers - Sales Enablement, Pilot Programs and more
Howdy, RevHeads! 🤠 Our December 2023 Customer Story Hour featured @Laura Bowers, a sales enablement professional and speaker at this year's Breakthrough. Laura dove into her playbook for a successful sales rollout of 6sense, covering: Launching a field pilot program with 6sense Full team rollout of 6sense Building 6sense…
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SDR/BDR knowledge check quizzes?
Hi 6sense/RevCity community, We are in the process of rolling out 6sense at Sift, and a great recommendation from our CSM is that we create knowledge check quizzes for some of the self-guided trainings. I'm wondering if anybody has an example that they would be willing to share with us, specifically for the 6sense for BDRs…
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Ideas for Sales Spiffs to Encourage 6sense Adoption?
At Breakthrough last week I sat at a lunch table one day where the topic of sales adoption of 6sense came up. To spiff or not to spiff, that is the question.... Several people said they do offer incentives for sales reps/BDRs that use 6sense data and signals, especially if there's a good story with it. For example, a deal…
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To pilot, or not to pilot, that is the question
You're onboarding 6sense and your models are close to being complete. Sales rollout is approaching quickly, and you haven't decided if you should start with a pilot to a small team of sellers? Or just roll the whole thing out to all of them at once? The good news is there is no right or wrong answer. This post seeks to lay…
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Can you oversell 6sense's AI to your sales team?
The short answer is "Yes, yes you can." It is so easy to get excited about the capabilities of artificial intelligence —and 6sense's use of it— that overselling what it does can cause long-term harm. But it's not "overselling" what it does so much as leaving the impression that it's so magical, a human can't possibly…
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Sales Intelligence Scavenger Hunt Ideas
Once your sellers have been trained on how to use 6sense, it is critical that they apply their new learning while it's fresh in their minds. The best time is immediately after training. But sending them off with instructions to "use it" isn't helpful. Give your sellers clear instructions on what you want them to do, or…
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Ceros Sees a 72% Increase in Meeting to SQL Rates with 6sense
Before implementing 6sense, Ceros’ sales development representatives (SDRs) didn’t have a consistent, reliable way to prioritize prospects within their target audience, which consisted of 300–400 target accounts per SDR. This made it difficult for sales and marketing to allocate their time and resources effectively. Using…