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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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GitLab is Hiring! {Fully Remote} Senior Marketing Operations Manager ABM
Senior Marketing Operations Manager - ABM role with full 6sense administration - own account identification, intent monitoring, and MQA scoring for a company used by 100,000+ organizations. What makes this special:✅ Lead 6sense strategy (not just execution) ✅ Work with cutting-edge ABM tech stack ✅ Senior-level autonomy at…
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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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Which countries' activities are automatically excluded from 6sense?
As of this writing, 6sense does not track activities from, or support advertising to, the following countries: Belarus - BY, China - CN, Cuba - CU, Iran, Islamic Republic of - IR, Iraq - IQ, North Korea - KP, Libya - LY, Somalia - SO, Sudan - SD, Syrian Arab Republic - SY, Russian Federation - RU, Ukraine - UA This list is…
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What certifications does 6sense offer?
As of 2/26/24 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can get…
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What ABX Leaders Teach Us About Using 6sense Strategically
As someone who leads a Solutions Consulting team that speaks with 6sense prospects every day, I’ve had the privilege of hearing firsthand how ABX and Field Marketing leaders think about their challenges, their goals, and the tools they rely on. One of the most insightful conversations we’ve had recently was with…
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Part-Time Marketing Campaign Specialist (Contract, Remote)
TimelyCare is seeking a Marketing Campaign Specialist (contractor, ~15 hours/week) to support the execution of integrated marketing campaigns that help colleges and universities support student wellbeing. You’ll collaborate with our campaign manager to manage the day-to-day logistics of email, display, LinkedIn, direct…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Cielo Talent - Digital Marketing Manager, North America (remote)
We are seeking an individual to join our award-winning marketing team in the Digital Marketing Space. Experience in paid, SEO, email marketing, ABM platforms (6sense is preferable), and GA4 is a must, along with senior-level stakeholder management. Link below!…