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Looking for Senior Marketing Operations Analyst
OneSource Virtual is a premier partner of Workday providing service to over 50% of Workday's customer base. We are fast fast-growing financial services company looking to add to our revenue operations team. I am looking for an analyst with experience in 6Sense and HubSpot. It would be great if someone had experience with…
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Wednesday Wisdom: CMO Compensation $$ (A Report)
Hi all, Last year, 6sense Research surveyed nearly 400 CMOs and other senior-level B2B marketing leaders about their pay and compensation packages. We expanded the same study this year to include all levels in marketing and we can't wait to share that report with you all very soon! In the meantime, the CMO report is super…
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Wednesday Wisdom: How B2B Revenue Teams Understand Prospect Behavior (A Report)
Hey all, Last year, 6sense Research surveyed 169 B2B practitioners to explore the tools and signals they utilize in understanding their target accounts and buying groups. This year, we've expanded the study, receiving just under 700 responses from B2B professionals and incorporating additional survey questions. Currently,…
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Metric Monday: Who Initiates Contact During B2B Purchases? Do Buyers or Sellers Make the First Move?
Happy (Metric) Monday! 6sense Research surveyed over 900 B2B buyers for insights into their recent purchases. What we got is a ton of answers to questions like, Who takes the first step in initiating contact during the B2B purchase journey? When B2B buyers are ready to engage, they take the lead by initiating first contact…
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Out of Sight, (Almost) Out of Time Webinar Recording with Kerry Cunningham
In this webinar, @Kerry Cunningham, former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, revealing what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge. This session is packed with…
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Metric Monday: A Sneak Peek Stat from the 2023 B2B Buyer Experience Report...
With just one week to go until the release of our 2023 B2B Buyer Experience Report, 6sense Research can't resist sharing one of the findings a tad bit early 😉 From our research involving over 900 B2B buyers, we found that… Buyers engage with sellers at the same point in the buyer’s journey, regardless of their level in the…
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Registrations Are NOW Open for the 2023 B2B Buyer Experience Report and Webinar!
We're thrilled to share the upcoming release of 6sense Research's much-anticipated 2023 B2B Buyer Experience Report 🎉 If you had the opportunity to catch @Kerry's session at Breakthrough It's (Nearly) Over Before You Know It, then you’ve had a taste of the research that will be fully detailed in our report releasing on…
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BDR Research Content from 6sense Research!
Hey all, Each year, 6sense Research surveys BDRs like yourselves about your jobs and to understand how things are going. We've accumulated a ton of insights from you all over the past two years and have been sharing them in our Research Road neighborhood. In these posts, you'll find our written BDR reports for 2022 and…
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Wednesday Wisdom: The Three Alignments in B2B (Part 3)
Happy Wednesday (Wisdom)! We're taking a ✨brief✨ pause from the latest insights of The 2023 Buyer Experience Report, to share the third installment of the 3-part series, "The Three Misalignments." Aptly titled, Misaligned Marketing KPIs are Hurting B2B Teams, dives straight into the impact of outdated metrics on ABM…
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Wednesday Wisdom: Boost Financial Performance with ABM (An Article)
In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…
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Metric Monday: How far along in the buyers journey are B2B buyers when they finally engage sellers?
As you might have read in this post, we recently wrapped up a survey asking 900+ B2B buyers about their experience. What did we find? B2B buyers are 70% of their way through their buying process by the time they engage sellers directly. In a typical deal cycle, that’s eight months in. This means buyers have started their…
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The 2023 Buyer Experience Report is Now Live!
Do you know why buyers stay hidden for over 2/3 of their journey? We do. Over the past several months, 6sense Research has been busy learning about the recent purchases of over 900 B2B buyers. Buyers across organizational levels, purchase roles, industries, company sizes, purchase types, deal sizes and more shared their…
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Only 4 more sleeps until the 2023 Buyer Experience Report and Webinar...
The video says it all! Over 900 B2B buyers across organizational levels, purchase roles, industries, company sizes, deal sizes, and more. Find out what they had to say about their recent B2B purchases. Don't miss the report's release on Monday December 11th and join us that same day at 10 AM PT / 1 PM ET for a webinar…
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Wednesday Wisdom: 2023 State of the BDR Report
Hey all! On Monday, we started the conversation about our research on the BDR role. Today, we're excited to highlight our 2023 State of the BDR Report. Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. In 2022, BDRs' answers to our survey quickly had us…
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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Wednesday Wisdom: The Three Alignments in B2B (Part 2)
Happy Wednesday (Wisdom) ✨ Following last week’s Wednesday Wisdom read, we have the second installment in @Kerry's three-report series, the “Three Alignments.” The series dives into prevalent misalignments that hamper the productivity of B2B revenue teams and, most importantly, offers solutions. Today, we shine the…
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Wednesday Wisdom: The Three Alignments in B2B (Part 1)
Happy Wednesday (Wisdom) ✨ As we await the release of the B2B Buyer Experience Report, we have another good read in the meantime. Written by our very own @Kerry, Head of 6sense Research, we have a three-report series, the “Three Alignments”, which examines three common misalignments that erode the productivity of B2B…
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Metric Monday: Marketing-Sourced and Influenced Metrics
For quite some time, organizations have wrestled with the challenge of quantifying marketing’s impact on revenue generation. Traditionally, two distinct strategies have been employed: 1. Marketing-Sourced Metrics: Attempt to identify which deals and their associated revenue were first identified or engaged through a…
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Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)
Hey all! If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss: The challenge of low form-fill conversion rates in B2B marketing The significance of anonymous…
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Wednesday Wisdom: Double Funnel Nonsense (An Article)
Happy (Wisdom) Wednesday, all! 😉 Today we have an oldie but goodie written by 6sense Research's very own @Kerry! In this blog, Kerry dives into the pitfalls of the "double funnel" strategy in B2B and challenges its apparent intuitiveness. He highlights critical issues with traditional lead-based processes, emphasizing…