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6sense Research wants to hear from you!
Hey marketers, 6sense Research wants to learn more about how you're identifying and engaging potential buyers. We want to understand the strategies, data sources, tools, and buying signals (intent data, etc.) you all rely on. We're also curious to know how satisfied you are with your current approach and what challenges…
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Wednesday Wisdom: Unlocking The Revenue Potential of AI for B2B (An Article)
Despite having access to vast amounts of information, B2B sellers and marketers struggle to achieve their pipeline and revenue targets. This data overload has resulted in low-quality pipeline, conversion rates, and significant waste in the go-to-market process, costing around $2 trillion annually. In this 2023 Annual…
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Your new neighbors - 6sense Research is in RevCity!
Hey all! We’re thrilled to announce that 6sense Research now has its own neighborhood in RevCity we’re calling the Research Road. Our team, led by thought leader @Kerry Cunningham (a 25-year industry veteran and former Forrester Analyst), has been researching everything B2B over the past two years and we’re eager to share…
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Wednesday Wisdom: Anonymous Website Visitors (An Article)
Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their…
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Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
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Metric Monday: The Truth About Your Website Traffic
Only 3% of web visitors fill out onsite forms, leaving a staggering 97% of your valuable web traffic anonymous. Pro tip: You paid for all of it! If you're not de-anonymizing your web traffic, you are effectively throwing away nearly all of the response to everything you do to attract and engage buyers.
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Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
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Introducing 6sense Research
It is still sort of unusual for a software company to have a function devoted to primary research on the marketplace of B2B buyers and sellers, but we are here and grateful to have the opportunity to share with and learn from you all. Here’s what we do and how we approach our work. The 6sense Research Mission We apply…