6sense Research

Hi all, At the end of our 2024 Buyer Experience Report (starting on page 56), we’ve included numerous breakdowns of the data, one of which focuses on key stats by business need (e.g., whether the buyer was acquiring new business capabilities, renewing an existing solution, replacing capabilities, etc.). While we’ll be…

Hey BDRs/SDRs, We really want to hear from you 🙂 Our annual State of the BDR Survey is live, and we want ALL of you to be a part of it! Each year, hundreds of responses help us create an industry benchmark report that shares how your peers approach their roles and feel about their work. The survey takes 5–7 minutes, and as…

Hi all A few weeks ago, we discussed the Bain & Google stat in a Metric Monday post: 80% to 90% of B2B buyers already have a shortlist of vendors in mind on Day 1 of their buying journey, and 90% of those buyers ultimately choose a vendor from that original list. Recently, 6sense Research surveyed over 600 B2B buyers to…

Hi everyone, We’ve previously shared key findings from our buyer experience research by industry in a Metric Monday post, but I wanted to let you know there’s also an article dedicated to this topic. If you’re looking for more details beyond the table below, it’s a great resource! In summary, the key stats are fairly…

Hey BDRs/SDRs, It’s that time of year again! As we close out 2024 and gear up for the new year, we’d love to hear from you. Our annual State of the BDR Survey is here, and we want ALL of you to be a part of it this time around! Each year, hundreds of responses help us create an industry benchmark report that shares how…

Throwing this out there for any RevHead who digs Kerry's research. Kerry and Harrison will discuss Kerry's newest research and what you can do to best position your brand in 2025.Z The webinar will be on December 17th at 9 AM Pacific / 12 PM Eastern, check out the deets and snag your seat!…

Hi all, We’re currently writing a few new pieces based on data we collected shortly after wrapping up our 2024 Buyer Experience Research. In this follow-up round, we heard from over 600 B2B buyers in North America and included new questions about the timing of key activities during their buying journey. One question asked…

Hi all, There's a really interesting story about how buyers buy in the Manufacturing industry. Manufacturers purchase hardware and machinery nearly three times as often as buyers in other industries. These types of purchases, regardless of the industry, are typically lower in cost, involve shorter buying cycles, and follow…

Hi all, Our team put together these great graphics of some of the key stats from our B2B Buyer Experience research this year. These are the averages across 2,500+ buyers from North America, Europe, and APAC. I think these stats do a good job of summing up the fact that B2B buying is a significant investment—not just…

Hi all, On Monday, we discussed the top reasons B2B buyers select a winning vendor. Across industries, solution types, and more price, product/solution features, and ease of implementation consistently ranked in buyers' top five reasons. However, other factors like vendor reputation and thought leadership weren’t far…

Hi all, This year, we introduced a new question in our buyer experience research: What influenced buyers’ decisions to choose the vendor they did? Respondents were given a list of ten possible reasons, selected the ones that applied to their decision, and ranked them by importance. While there weren’t many stark…

Hi everyone, We’re sharing a new article from our Buyer Experience Research series, focusing on what we call the Blank Slate Fallacy of B2B Buying. This fallacy describes the common (but mistaken) assumption that buyers enter the sales process with little to no knowledge of providers or their competitors. Our research,…

Hi everyone, This year marked a meaningful step forward in our B2B Buyer Experience research as we expanded our study beyond North America to include buyers in APAC and Europe. We're proud to have surveyed nearly 700 buyers in each of these regions, and we're excited to further broaden this research next year. Today, we’re…

Hi all, Over the past couple of Metric Mondays, we’ve been sharing key takeaways from our Buyer Experience Research, breaking down findings by factors like purchase cost and capability type (new business capabilities, renewals, etc.). Today, let's look at these findings by industry. Here’s a quick snapshot: one industry…

Hi all, We have some new reads from this year's Buyer Experience Research. The first explores the fact that buyers are #defensive. They do not want to talk to sellers until they are ready and only they decide when that is. The data show that there isn't really anything you can do to change that. Buyers wait until 69% of…

Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry . Together, we research all things B2B. One of our favorite areas to study is the buying process. Over the past two years, we’ve heard from nearly 3,500 recent B2B buyers, learning a lot…

Hey all, I'm a Market Research Analyst here on the 6sense Research team led by former VP and Principal Analyst with Forrester, @Kerry . Together, we research all things B2B. One of our favorite areas to study is the buying process. Over the past two years, we’ve heard from nearly 3,500 recent B2B buyers, learning a lot…

Hi all, Toward the end of our 2024 Buyer Experience Report (starting on page 56), you’ll find detailed breakdowns of the data, including key buying journey stats by purchase cost. We’ll soon be publishing an article dedicated to this table, but for now, here’s a preview of the numbers organized by deal size. Generally, as…

In biology, some animals, like geese, experience critical periods in development. Geese imprint on the first moving object they see within the first 13 to 15 hours of life. Similarly, B2B buyers go through a critical period, occupying the first 70% of the buying process, which ends in the selection of their preferred…

Hey champs 6Sense just made an amazing job with their Buyer Experience Report. Since we're talking about almost 500 pages I've made a recap to share internally but also though that it could make here and understand what are your thoughts and what will you make with this. This research spanned over two years and focused on…