RevCity

Recent Discussions

Integrated Marketing Campaign Process Doc
If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template! As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share. This…
Rev Up and Renew
This is a play for getting current clients to renew their subscriptions, and a little bit of cross/up-sell too! Select the Best Accounts: Customers that are coming up for renewal in 6-9 months (or whatever cycle is best for your company) Learn about the accounts: Look at their NPS, create a segment of people based on high…
Take 1 minute to set up your RevCity notifications and Avatar
Notifications Stay on top of the activity that matters to you by setting up your notifications here in RevCity with these simple steps: Click your Profile circle in the upper right and choose Account & Privacy Settings. Choose Notification Preferences on the right side. Here are our most-recommended notifications for email…
Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
Breakthrough '24
Thank you to @TwoDudesPhoto for my new profile photo/headshots. #Breakthrough24Vegas
How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
Awaken the Dead
Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…
Field Marketing Event Play
Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities. Select the Best Accounts 250+ employees Buying Stage = Decision + Purchase Know About Them Persona: Marketing, IT Location…
Customer Renewal Play: At Risk/Churn Intent Signals
Scenario: Targeting customers who have a renewal coming in the next few months but are showing churn intent or at risk for non-renewal. See PPT for more details! Team: @Chuck Butler, Ben Lillie, Jim Bell, and Lindsey Escher
Competitive Takeout Play
"Switch" Campaign Step 1: build segment Step 2: send direct mail gift of Nintendo Power tins of mints with insert card Step 3: Book a meeting (discovery call or demo) Step 4: Completion of meeting, send them a Nintendo Switch! Omin-channel approach 6sense segment Use filters for “technology used” Filter their buying stages…

Welcome!

It looks like you're new here. Sign in or register to get started.

RevHead Spotlight

In the age defined as BHST (Before Having S*** Together), José started on the paid ads side managing +500K mostly on B2B SaaS Lead Generation. As of today, something that started as a side affair with Ops is now his current focus as Revenue Operations Manager at Infraspeak and giving lectures at Lisbon Digital School.

José Forte

Quick Links

Popular Tags

Recent Blogs

Are You Frustrating Prospects Right Out of the Gate? Re-evaluate Your Initial Presentation.
Are your sales reps still using brand intros at their first meeting with prospects? If so, you might want to stop them. Introduction calls, once viewed as essential to establishing familiarity, now risk alienating the very prospects they aim to engage. The 2024 Buyer Experience Report — which analyzed the responses of 2,509 recent B2B […]
Why Aren’t My Prospects Responding?
You’ve carefully crafted your outreach, hit send, and then… crickets. Low response rates are a frustrating reality for many sales teams. Let’s break down why your outreach isn’t breaking through: Irrelevant Messaging: Speaking to No One One of the most common reasons your emails are getting overlooked is irrelevant or generic messaging. Too often, sales […]
Large-Scale Personalization Isn’t an Oxymoron, It’s an ABM Feature
We all know that buyers crave personalization. 87% of B2B buyers expect to be wowed with personalization throughout their journey. Furthermore, companies that focus on personalization see results. According to Forrester, two-thirds of personalization-focused companies reported they saw increased: But real personalization is hard. That’s because “personalization” isn’t just inserting a “Hi [First Name]” […]

View All