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Awaken the Dead
Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…
Has anyone used 6Sense to do new vertical testing without an additional model? Tips please!
For additional context — our TAM is pretty far outside of the traditional B2B SaaS audience that a lot of 6Sense users target. We're mostly targeting HVAC original equipment manfacturers, equipment distributors, and then affiliated independent dealers in their networks. We've had some limited success with home services…
How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
Integrated Marketing Campaign Process Doc
If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template! As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share. This…
Rev Up and Renew
This is a play for getting current clients to renew their subscriptions, and a little bit of cross/up-sell too! Select the Best Accounts: Customers that are coming up for renewal in 6-9 months (or whatever cycle is best for your company) Learn about the accounts: Look at their NPS, create a segment of people based on high…
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Notifications Stay on top of the activity that matters to you by setting up your notifications here in RevCity with these simple steps: Click your Profile circle in the upper right and choose Account & Privacy Settings. Choose Notification Preferences on the right side. Here are our most-recommended notifications for email…
Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
Breakthrough '24
Thank you to @TwoDudesPhoto for my new profile photo/headshots. #Breakthrough24Vegas
How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
Field Marketing Event Play
Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities. Select the Best Accounts 250+ employees Buying Stage = Decision + Purchase Know About Them Persona: Marketing, IT Location…

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RevHead Spotlight

In the age defined as BHST (Before Having S*** Together), José started on the paid ads side managing +500K mostly on B2B SaaS Lead Generation. As of today, something that started as a side affair with Ops is now his current focus as Revenue Operations Manager at Infraspeak and giving lectures at Lisbon Digital School.

José Forte

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Tight Budgets, Big Impact: How to Justify the Cost of Investing in New RevTech
Without the insights needed to distinguish between genuinely interested prospects and those who are just window-shopping, sales teams spend valuable hours chasing down low-potential accounts that are unlikely to convert. This leads to frustration, wasted time, and missed opportunities with higher-potential accounts. But the missed opportunities don’t end there. Sales reps have to rely on […]
Fear of Change is Holding Sales Back
Selling is hard. It requires proactive research, laser-focused messaging, and genuine relationship building. When a process ends up working, it often becomes entrenched and difficult to change. But, technology and buyer behavior mean that sellers have to change more often than they like. 6sense research has found that 70% of the buying journey is complete […]
Turning “Maybe” into Closed SaaS Deals
Stop us if you’ve heard this one: “Your solution seems great! I’m sure it would solve a bunch of our problems and help us reach our goals. We’d love to have it, but…” Even the most enthusiastic prospects often find themselves unable to commit. Understanding the reasons behind a prospect’s hesitation is essential to addressing their […]

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