RevCity

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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
Awaken the Dead
Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…
Has anyone used 6Sense to do new vertical testing without an additional model? Tips please!
For additional context — our TAM is pretty far outside of the traditional B2B SaaS audience that a lot of 6Sense users target. We're mostly targeting HVAC original equipment manfacturers, equipment distributors, and then affiliated independent dealers in their networks. We've had some limited success with home services…
Integrated Marketing Campaign Process Doc
If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template! As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share. This…
Rev Up and Renew
This is a play for getting current clients to renew their subscriptions, and a little bit of cross/up-sell too! Select the Best Accounts: Customers that are coming up for renewal in 6-9 months (or whatever cycle is best for your company) Learn about the accounts: Look at their NPS, create a segment of people based on high…
Take 1 minute to set up your RevCity notifications and Avatar
Notifications Stay on top of the activity that matters to you by setting up your notifications here in RevCity with these simple steps: Click your Profile circle in the upper right and choose Account & Privacy Settings. Choose Notification Preferences on the right side. Here are our most-recommended notifications for email…
Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
Breakthrough '24
Thank you to @TwoDudesPhoto for my new profile photo/headshots. #Breakthrough24Vegas
How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…

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RevHead Spotlight

In the age defined as BHST (Before Having S*** Together), José started on the paid ads side managing +500K mostly on B2B SaaS Lead Generation. As of today, something that started as a side affair with Ops is now his current focus as Revenue Operations Manager at Infraspeak and giving lectures at Lisbon Digital School.

José Forte

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Revenue Maker’s Roundup: The Evolving World of AI Strategy
AI is reshaping every aspect of business, and revenue leaders face a critical challenge: how to effectively implement AI without losing the human elements that drive success. On our Revenue Makers podcast series we explored this theme through conversations with distinguished leaders who are navigating the revolution in different ways. Here are their insights on […]
How to Precision-Target Your B2B Audience Using Connected TV
The streaming revolution isn’t just changing how we watch our favorite shows (anyone watching the new season of Squid Game?); it’s transforming how B2B brands can reach their target audiences. While consumer brands were quick to jump into Connected TV advertising, B2B marketers have largely watched from the sidelines, assuming the channel was too broad […]
A Common Hurdle to Sales and Marketing Alignment? Different Technologies
Sales and marketing have very different jobs, even if they’re working toward the same goal of driving revenue. It stands to reason that the two functions would need different technologies to perform their jobs then, right? Not necessarily. You may need to use tools differently, but having a unified data platform that tracks common goals […]

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