Predictive

Understanding how your 6sense predictive model works (and how to keep it optimized) is one of the most important ways to boost performance across your GTM teams. When your model is fueled by clean, aligned inputs and governed by best practices, it delivers sharper insights, stronger predictions, and better revenue…

👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…

If it's the first time you've heard about me or predictive models, risking ~650€ were already worth it. Let me tell you the tale of a simple RevOps champ with a simple desire, to find a better way to make pipe predictions. The Quest for the Perfect Prediction At the begining of Q2 I had a mission - prove that it was…

6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…

Hey, RevHeads! Our June Customer Story Hour was a lively session featuring MentorcliQ's @GraceyCantalupo (CMO), Mark Davinroy (VP of Client Development), and @Garett Mcdonald (Director of Demand Gen). Gracey, Mark, and Garett dove deep into many topics including: Launching ABM and outbound motions with 6sense Choosing…

Hey, RevHeads! Our March Customer Story Hour featured QAD's Sr. Principal Marketing Ops Manager, Nancy Naretto! Having used the platform since 2018, Nancy is an expert on all things 6sense, especially predictive models. This interactive session dove deep on: Implementing an initial predictive 6sense model Learning how to…

In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…

BioCatch, a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, ran a 6sense campaign targeting 553 of the world’s largest banks, resulting in a 63% increase in accounts in the active engagement stage. Jonathan Daly, BioCatch's CMO, says: “What fascinates me as a communication…

Optimizing MQLs through Behavioral Intent and Predictive Analytics There's lots to consider when you're looking to optimize your MQL scoring: firmographic targeting, behavioral intent, and predictive models etc. If you're looking to take your scoring model (that's maaaybe a few years old) and layer on some top notch 6sense…

At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…

What an energizing Customer Town Hall today! Big thanks to all who attended. ICYMI, here’s what we covered (including handy time stamps): 🚀 Product Updates Enhancements to account matching (05:18) make 6sense work seamlessly without the need for the "country" field, providing more accounts to search, greater accuracy, and…

In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…

FullStory, a digital experience management platform, transformed their 'spray-and-pray' account-based marketing approach into a highly personalized go-to-market strategy with 6sense. 🙏 In our recently published case study, you'll learn how FullStory uses 6sense to: Increase Average Contract Value (ACV) by 48% Increase…

Customers subscribed to our Advanced Package, which includes the predictive model, benefit from accessing data that illustrates the progression of accounts in their targeted buyer's journey for their prioritized product(s). Within our extensive customer base at 6sense, numerous organizations have found value in utilizing…

We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…

6sense’s AI-driven models process and analyze billions of data points to identify patterns that are not identifiable by the human eye. These models update daily and continue to grow stronger and more accurate over time. 6sense's predictive models enable users to determine data inputs, and then let the data and machine…