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Syncing segments to Facebook ads
Has anybody had success with syncing segments to Facebook and running campaigns to a large enough audience? I have a segment synced to Facebook but it's Facebook is telling me that the audience reach is < 10
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B2B segment Set up Best Practices
Would love to understand others segment set up best practices, particularly when it comes to the number of key words and the # of times they need to be researched to be considered high intent?
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6s Intent based Churn Notifications
Hello Fellow Ops Stars, Is anyone using the 6s intent scores for their health score modeling?
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[6sense for 6sense] Actioning the Data
Hi - Saima here 👋 Once you’ve got your KPIs and dashboards in place, you want to make sure you’re leveraging those datapoints into insights, and taking action on them. I often say, I could build the most perfect dashboard in the world, but if no one uses it, what’s the point. Critical to this is making sure we have the…
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[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
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EMEA 3rd Party Intent Data Coverage
A common question the 6sense field teams get from customers and prospects is... "So what about your 3rd party intent data coverage in EMEA?" Good news! Our Core Data team has recently done a deep dive into our coverage in the EU, and we are excited to share some really amazing results with you. 6sense has nearly 10x the…
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Best-in-Class Data: Predictive Modeling and Analytics
6sense’s AI-driven models process and analyze billions of data points to identify patterns that are not identifiable by the human eye. These models update daily and continue to grow stronger and more accurate over time. 6sense's predictive models enable users to determine data inputs, and then let the data and machine…
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🎥 [6sense for 6sense] How Marketing Ops Uses Segments, Orchestrations & Integrations
Hi! 👋 Lauren Johnson here from the 6sense Marketing Operations Team. In this 19-minute video I walk you through some of our 6sense platform use cases that can help get your account-based revenue operating model up and running (or revving!!). I cover building foundational segments, my three go-to orchestrations, how to…
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Integrating 6sense with Adobe Analytics
See the below PDF for instructions.
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Integrating 6sense with Pathfactory
Mutual customers of 6sense and PathFactory can now leverage 6sense Segments and 6sense predictive stages combined with PathFactory's content personalization to create customized content tracks at every stage in the buyer's journey. See the below PDF for instructions.
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🎥 [6sense for 6sense] How we Launched a new Territory
Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…
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SAML/SSO Enabled, But Why Aren't Users Appearing in 6sense Once Added in Identity Provider (IdP)?
The first time a new user that has been enabled in your IdP logs in to 6sense via SSO, that user will then appear in 6sense User Management. New users are initially assigned the Insight User role, which has minimal access to the 6sense platform. You can then assign that user to the proper role within User Management in…
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Cookiepocalypse & 6sense: Third-Party Cookie Deprecation
This guide addresses frequently asked questions about potential impact on 6sense products and services due to changes in the privacy environment related to third-party cookies that could render third-party cookies obsolete. The changes in the privacy environment include (for example) Google’s announced proposal to develop…
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🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…
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Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
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6sense Practice Brief: Keyword Selection and Management
A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…
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How to get set up 6sense and Hushly
Account-Based Sales and Marketing requires rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.…
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How to get set up with 6sense Display
Given everyone's shift towards digital efforts, we thought it'd be helpful to create a quick how-to video to guide you through setting up your 6sense display campaigns. Learn how to get set up with 6sense Display in as little as 5 minutes!