Operations

May 2024 Product Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Advertising Account Pacing 6sense is excited to introduce new functionality to optimize your advertising and impression delivery across accounts by avoiding skewing of ad budget towards…
Announcing Data Workflows Enrichment Capability for Sales Intelligence Customers!!
Data Workflows Enrichment is Here! 6sense is thrilled to introduce new functionality, Data Workflows Enrichment, for Sales Intelligence users (with Hubspot or SalesForce CRM) enabling account, contact, and lead enrichment of CRM data in real-time, on-demand, or on-schedule! Key Features: Real-time enrichment (accounts,…
Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
Custom 6QA - Job Change!
Job Change 6QA! Hello! Chris Dutton with 6sense. If you were at Breakthrough you may have heard us talking about leveraging a “job change” as a new qualification reason in our custom 6QA configuration. I wanted to share with you how we are planning to create this flow. As of right now, we will be using LinkedIn Sales…
Automating HubSpot Account Assignment (without a routing tool)
Helloo HubSpot users! 👋 Is anyone out there using HubSpot today to route new 6QAs to reps efficiently (without use of a routing tool)? If so, would love to connect you with a customer of mine looking for advice on how to improve their manual assignment process. Thanks!
How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
Best Practices: Linkedin Campaigns
To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…
Five upcoming User Groups on the books
It's happening! We have our four five User Groups planned and on the books. 📍Austin, TX on 3/27 - REGISTER HERE (lmk if you'll also be there!) 📍Boston, MA on 3/28 - REGISTER HERE 📍Denver, CO on 4/3 - REGISTER HERE 📍San Diego, CA on 4/11 - REGISTER HERE 📍Philadelphia, PA on 4/25 - REGISTER HERE Confused about what a User…
Ever wondered how 6sense builds out its Personas.......wonder no more!
Hey everyone!! If you've ever see how 6sense talks about its plethora of Personas and how we multi-thread into our buying teams, you might be thinking how do we build out those Personas and stamp them over to the Contact to be able to work with them. Well, if you head over to the OpsCrew Neighborhood to hangout with the…
[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
Salesforce Field Length for Segment Names
Hi all! Does anyone have advice on how we can create a field greater than 255 characters within Salesforce to push segment names into? Is it possible? I'm working on a segment name generator for concise naming of segments for that field, but it would be great if we can open that field size up.
Are You a Recently Certified 6sense Administrator?
🥂 Congrats on becoming a certified 6sense Administrator! You’ve developed the skills to manage your 6sense instance, optimize model health, and enable the game-changing technology that powers your teams’ ABX programs. We hope the certification inspires you to help your revenue team succeed and get the most value from…
FAQ: 6sense Administrator Certification
Find answers to commonly asked questions about the 6sense Administrator certification. Who can get certified? The certification is available to all 6sense customers with a 6sense platform login. How do I access the certification? The certification is available on 6sense Academy under Certifications (or click here). A…
6sense Administrator Certification is now LIVE!
We’re excited to announce that registration for the 6sense Administrator Certification is NOW OPEN! The 6sense Administrator certification teaches primary Admins how to manage their 6sense instance, optimize model health, and enable the game-changing technology that powers their teams' ABX programs. Key topics: Revenue…
How to "Stamp" your 6QA value on your Opportunities!
Hello!! Chris Dutton with 6sense, we often get asked "How do we do that" If you're using SFDC as your CRM, I want to share the step by step instructions on how you can start to populate your 6QA value and 6s Buying Stage on our opportunities upon creation. In one of my previous post, I talk about the benefit of the "why"…
Using 6sense stage for lead scoring
Hi all, Is anyone using 6sense stage to inform lead/MQL scoring? i.e. Only MQLing those who 6QA, attributing a point increase/score to each stage, etc. Would be great to hear about anyone else's experience. Thanks!
Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
Learn More About 6sense Data Offerings!
Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!

Upcoming Events

Ops Success Session: Measuring ROI with CRM Reports
Join us on August 6th at 12 PM CT, where we’ll explore how to effectively measure the ROI of your display advertising programs using CRM Reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. In this session, you’ll learn how to report on marketing impact within your CRM, giving leadership…
Boston User Group
Date: Thursday, August 14th Time: 5:00–8:00 PM ET Location: The Irving at The Lenox: 61 Exeter St, Boston, MA 02116 Come ready to network with fellow 6sense users, share insights, and enjoy a relaxed happy hour — all in collaboration with our friends at Marketbridge.
BLUEPRINT Series Session 3 | No Opportunity Left Behind: Building Your AI Email Agent Engine
Join the third edition of the BLUEPRINT webinar series: No Opportunity Left Behind: Building Your AI Email Agent Engine! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In this action-packed session, we’re rolling out the…
6sense at INBOUND25
Rev up your INBOUND experience by joining 6sense Sept. 3-5 at the Moscone Convention & Exhibition Center in San Francisco. Discover what’s new with B2B revenue generation, including ways to use AI Agents to expand your pipeline, boost ROI, and reduce burnout. Here’s how you can connect with us at INBOUND 2025: Book a…

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