Operations

SHINE YOUR LIGHT 🌟 Become a 6sense Luminary!
Hey RevCity 👋 Are you someone who... Loves 6sense? Is eager to share your ABM experiences? Is willing to participate in one act of advocacy per quarter? If you answered yes to these, we'd love for you to join our new Luminary advocacy program! Regardless of skill level or role, YOU are qualified 🏅 What is a Luminary? A…
New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
B-grade Contacts Available in 6sense March 17, 2023
Hi 6sense Community! As of March 17, 2023, B-grade contacts will be available to purchase in 6sense Orchestrations and the new Revenue AI for Sales app. UI enhancements in 6sense will provide visibility into grade selection of contacts prior to purchasing, which now includes B-grade contacts. Have more questions? As…
New Feature: Snowflake as an SFE Data Destination
Hi All, The 6sense Integrations Team is pleased to announce the release of our newest integration; Snowflake as a SFE (Standardized File Exports) Data Destination. As many of you SFE user's know, to date we have been sending these files directly to our SFTP server which in many cases would require you to manually download…
Get on the FastTrack to Onboard Ready
🖐️ Hello everyone! We’re excited to launch the 6sense FastTrack learning path in 6sense Academy. Whether you’re new to 6sense or need a refresher, this path will help you learn the core 6sense concepts to streamline onboarding and reach your goals faster! The on-demand training can be completed in about two hours (includes…
Breaking News from News Team6: REVEAL
Breaking news from News Team6 — widespread protests have broken out against sales tech that many say leads to information overload, time-wasting research, and insufficient time selling. But it doesn’t have to be this way! We’re about to shake up the RevTech landscape at REVEAL, a livestream product launch event on March…
Tracking new contacts created from 6Sense in HubSpot and/or Salesforce
Hi, How are other people tracking new contacts created by 6Sense campaigns in Salesforce and/or HubSpot? Currently we have a hidden field in our HubSpot forms to capture utm_source parameter, which is looking for the default "6sense" source we I understand is added to all tracking URLs. We have been running with 6sense for…
Tech Stack Fusion - The 6sense Revenue AI Ecosystem
If you aren't connecting your tech stack tools, you are leaving cash on the table. Did you know that 6sense has an entire ecosystem that fuses together solutions used by marketing, sales and operations teams? The 6sense Revenue AI Ecosystem offers a curated selection of best-in-class integrations and partnerships. Imagine…
Looking for 6sense API documentation?
We've got you covered! It can be found here: https://api.6sense.com/docs/#introduction The 6sense API is the easiest way to connect with the 6sense platform. It's an HTTP-based API that your apps can use to programmatically. Based on your API endpoint, APIs can return informations like firmographic data, product scoring…
6sense + Drift Integration
Together, 6sense and Drift help revenue teams create engaging, personalized conversations that drive conversions. In our recently published case study, Qualtrics saw a 150% lift in email capture rate and a 38x increase in conversation to opportunity rate. Bottom line, 6sense + Drift = better together. Ready to see for…
6sense + Drift Integration
What if you had context for every buyer conversation? What if you could prioritize the right accounts and improve buyer experience? Look no further than the 6sense + Drift integration. 6sense and Drift are better together by: Identifying anonymous and known website visitors when they arrive Give website visitors a…
6sense & LeanData Integration
The 6sense partner integration with LeanData offers account level enrichment and routing that utilizes 6QA and predictive scoring natively in LeanData. Eligible joint customers can automatically identify, enrich, and route high-intent accounts to the right revenue team member and ensure accounts are prioritized effectively…
Product Announcement: 'Technology Used (Other Sources)' filter sunsets on Dec.12, 2022
Hi 6sense Community! As of Dec. 12, 2022, we have sunset all technographic data sourced from other data partners. You’ll notice a few updates to the platform after Dec. 12th: The "[Deprecated] Technology Used (Other Sources)" filter has been removed Now users have one technology filter option to select: "Technology Used”…
Impact on 6sense from the decisions about use of Google Analytics in the EU
The 6sense JavaScript does not utilize Google Analytics. While the 6sense JavaScript captures IP addresses and cookies, it includes a consent mechanism and the ability for customer’s webmasters to control when and whether data is transmitted to 6sense via a cookie banner. The customer can stop the JavaScript from sending…
6sense Data Sourcing: Contact, Firmographic & Technographic Data
Data is at the core of 6sense! 6sense embedded B2B CDP offers customers a competitive advantage. This differentiated capability ingests, normalizes, cleanses, and enables activation of a wide range of first party account and person-level data. There are 3 core areas of data that power our embedded CDP for all customers:…
6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
Creative Ways to Use Keyword Groups
Keyword groups let you organize related keywords by topic — and the possibilities are endless. You can group Branded and Generic keywords together. You can group keywords from different product categories together. You can assign keywords to multiple keyword groups. Here are some ideas to get you started: Your…
Syncing segments to Facebook ads
Has anybody had success with syncing segments to Facebook and running campaigns to a large enough audience? I have a segment synced to Facebook but it's Facebook is telling me that the audience reach is < 10

Upcoming Events

Ops Success Session: Measuring ROI with CRM Reports
Join us on August 6th at 12 PM CT, where we’ll explore how to effectively measure the ROI of your display advertising programs using CRM Reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. In this session, you’ll learn how to report on marketing impact within your CRM, giving leadership…
Boston User Group
Date: Thursday, August 14th Time: 5:00–8:00 PM ET Location: The Irving at The Lenox: 61 Exeter St, Boston, MA 02116 Come ready to network with fellow 6sense users, share insights, and enjoy a relaxed happy hour — all in collaboration with our friends at Marketbridge.
BLUEPRINT Series Session 3 | No Opportunity Left Behind: Building Your AI Email Agent Engine
Join the third edition of the BLUEPRINT webinar series: No Opportunity Left Behind: Building Your AI Email Agent Engine! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In this action-packed session, we’re rolling out the…
6sense at INBOUND25
Rev up your INBOUND experience by joining 6sense Sept. 3-5 at the Moscone Convention & Exhibition Center in San Francisco. Discover what’s new with B2B revenue generation, including ways to use AI Agents to expand your pipeline, boost ROI, and reduce burnout. Here’s how you can connect with us at INBOUND 2025: Book a…

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