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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Historical 6QA Info/Data
Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…
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🎥 6 Things Every 6sense Customer Should Know: 6QA (3 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton talking about 6QAs. https://6senseinc.wistia.com/medias/86oju6j9d8
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Video Walkthrough of the Sales Intelligence Dashboard
There are so many fantastic ways to customize your 6sense Sales Intelligence dashboard that I created this 7.5 minute video to share them all with you. By the end of this you'll have a streamlined configuration that matches your own prospecting needs. Here's what I cover: Learn how to configure your 6sense dashboard…
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How to "Stamp" your 6QA value on your Opportunities!
https://us.v-cdn.net/6036580/uploads/2498K6642QVQ/step-by-step-flow-to-populate-field-on-opportunity.pdf Hello!! Chris Dutton with 6sense, we often get asked "How do we do that" If you're using SFDC as your CRM, I want to share the step by step instructions on how you can start to populate your 6QA value and 6s Buying…
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How to choose which events you sponsor
Hi everyone, as part of mine and @EJ Oelling's presentation on event strategy at Inspire UK (slideware is here!) we covered a lot of great points, but a quick tip for you all on sponsored event selection: Ask the sponsors for the previous year's attendee list! Take that list and compare it to your Ideal Customer Profile…
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🎥 Customer Story Hour recap ft. BILL - 6QAs, direct mail, selling to SMBs
Hey, RevHeads! Our November 2023 Customer Story Hour featured @Talmage Egan , Head of Demand Gen at BILL. Talmage shared his slides from Breakthrough and covered: Automating 6QAs and the Dark Funnel for scale Using the predictive model to target "strong fit" accounts with personalized, multi-channel campaigns Leveraging…
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Marketing Operations Leader Seeking New Opportunities
Good morning! My name is Kasey Williams and am a Marketing Operations Manager. I unfortunately was laid off in July and am looking for my next opportunity. I came from a Cybersecurity company with a robust Marketing Tech stack, and a lot of 6sense focus. My team won Campaign of the Year at the 6sense conference last year!…
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🎥 You Need a Plan for 6QA Follow Up (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! In my previous video I talked about how to get Sales to adopt 6sense. Now let's talk about WHO is…