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Which segment reporting visualizations best help you tell a performance story?
We primarily use reporting that lives outside of 6sense, but I would like to get the most out of the reporting offered directly in the platform. Which visualizations seem to get the most intrigue from other teams or assist you the most in telling a performance story? Thanks!
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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🎥 6th Street Live Recap & Recording - Dashboards and Reporting [6/15/23]
On June 15, 2023 @Saima was the featured guest on 6th Street Live, addressing your questions about dashboards and reporting. (Huge congrats to you all - you really brought the great questions! 🔥) If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All…
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Tips for Measuring Success for Sales
It's no secret that leadership wants to prove out the use of a new technology before a full rollout or adoption program is put in place. And with budgeting season, I figured this was likely a hot topic! We'd love to hear some great examples of measuring success with 6sense for sales reps / BDRs / SDRs. Often times, we see…
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Report Configuration for Long Campaign/Sales Cycles
Hello! What’s the best way others have found out there to build a campaign segment report for a product that has a long sales cycle (typically 1-2 years), and hence campaign segments that will last 6+ months? We’ve set up reports to see how accounts in a particular intent-based segment increase their buying stage over…
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Burning Reporting Questions? Join 6th St Live - June 15th
💥 Super excited to be hosting 6th Street Live on June 15th. UPDATE: Here's the recap and recording!
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Exclusion Lists
Hi there, I am a newbie. Are all exclusion lists a "and" statement? Are you able to use a logical statement?
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Salesforce Dashboards
Hi, looking to see if anyone would be up for sharing any dashboards created in Salesforce from 6Sense data that teams have found helpful!
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Measuring impact from display ads
I have a hypothesis (that I can’t figure out how to prove) that display ads, though they don’t bring direct conversions, provide a ‘lift’ to other marketing channels like inbound and direct traffic. Have any customers here (or your internal marketing team) had any success showing the lift that display ads provide to…
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Can you customize or change labels on IN-MARKET BUYING STAGES?
Does anyone know if we can customize or modify the lables the in-market buying stage (Target, Awareness, Consideration, Decision, Purchase) to something that aligns more with company's sales stages? or at least change the default labels to something else?
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Top Metrics and KPIs?
I am looking for a handful of top metrics to report on a weekly or montly basis to higher ups that explain the work we're doing and the impact it's making. A few ideas i have so far: Percent of reach by marketing across our target accounts, ICP accounts, etc. Percent of engagement by marketing across our target accounts,…
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Salesforce Report on Recently Assigned Leads + 6Sense Buying Stage
Hi there, Can anyone tell me how they're creating dashboards or reports that would allow an SDR to look at their recently assigned leads (not accounts or 6QAs) and see at a glance the 6sense data like buying stage, etc. My understanding it I'd just build a lead report and use the 6sense custom fields in 6sense, but my…
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New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
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Product Announcement: Value Metrics – Reporting at "All Countries" Aggregate Level
Hi 6sense Community, We’re pleased to announce an exciting new update to Value Metrics on the 6sense platform. As of March 15, 2023, customers who manage opportunities in multiple countries can view all the metrics aggregated at “All Countries” level. To enable "All Countries" feature, please open a Support Case. Please…
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Real 6sense value... measured
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. If you are trying to overcome your own fears around measuring and communicating the value you and your teams bring to your organization, we can help. Our team works with you and our CSMs to help analyze the impact your results have…
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6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
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🎥 Customer Story Hour recap ft Blue Voyant - sales alerts, display ads, Salesforce integration
The March 2023 Customer Story Hour featured Austin Martin, ABM Director at BlueVoyant, LLC. Austin dove deep into his 6sense experience, with topics including: Account and lead scoring Account history Engagement alerts to sellers Display advertising Reporting Salesforce account creation, enrichment, and tagging Watch the…
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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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Tracking new contacts created from 6Sense in HubSpot and/or Salesforce
Hi, How are other people tracking new contacts created by 6Sense campaigns in Salesforce and/or HubSpot? Currently we have a hidden field in our HubSpot forms to capture utm_source parameter, which is looking for the default "6sense" source we I understand is added to all tracking URLs. We have been running with 6sense for…