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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Segment Report Notifications
Is there a way to trigger notifications via email or Slack based on account updates that happen in a segment report? For this use case: I'm interested in notifying sellers/sales people on our team if their targets move through the funnel (ie. move from "consideration" to "decision").
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How does 6sense track pipeline from CE?
As a Solutions Consultant for CE, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from CE? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In short, here…
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[6sense for 6sense] How Growth Marketing Tracks ICP Web Traffic
Hi, Adam Kaiser, from the Growth Marketing team at 6sense. Like most organizations, we track any number of top-of-funnel metrics, including website metrics like new and existing visitors, unique sessions, time on site, and more. Watching these metrics increase monthly is exciting and indicates that we are growing our…
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Advertising Performance Trend Report now available
Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…
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How to Track and measure 6QAs over time!
Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…
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Companies Focused on 6QA Engagement See More Pipeline and Revenue
This just in: We identified the top 10% of 6sense customers who had the highest 6QAs Worked rates and then compared their opportunity performance against the 6sense customer average. The results are striking: 40% faster engagement on newly qualified 6QAs compared to the average 2.5x higher 6QA to Opportunity Rate than the…
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Accounts in Segment broken down by State
We have a segment of all accounts in-market, by practice/industry. Is there an easy way to visualize how many accounts are in each State/Province in the US/Canada? Think a map of the United States, with each state showing a numerical value of accounts located there, within our Segment If it can't be visualized, is there a…
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Advanced Segment Reporting
The Segment Report offers an easy way to get lists of the accounts defined within 6sense Segments. Key Features Downloads of accounts per Segment Download function has a filter to report only on accounts in CRM Download of accounts in CRM gives the 6sense ID, CRM Account ID and the CRM Account Name Use Case Summary…
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Welcome to Reporting HQ 👋
Curious about reports within 6sense? We have you covered. Welcome to Reporting HQ, a place to learn about the reports available to you within the 6sense platform. In Reporting HQ, you will find the following discussions: Using the Segment Performance Report Advanced Segment Reporting Using the 6QA Analytics dashboard Using…
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Using the Model Report
The Model Report allows you to report model performance and its effectiveness. Refer to the Model Lifecycle Management page for full details surrounding the report. This page covers common uses of the reporting features. Key Report Metrics Open Opportunity Conversion Rate Open Opportunities by Buying Stage Note that the…
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Using The Value Report
The Value Report allows you to report on opportunities created and show accounts with no created opportunities. Refer to the Value Metrics page in RevCity for full details surrounding the report. Key Report Metrics Relative Opportunity (RO) Definition Downloads of opportunities created for a given month with associated…
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Using the 6QA Analytics dashboard
The 6QA Analytics dashboard is a useful tool for analyzing the creation of and engagement on 6sense Qualified Accounts (6QAs). Key Metrics Current 6QA count Percentage of current 6QAs worked by sales Average Time to First Sales Activity Average Time Since Last Activity List of current 6QA accounts and parameters per…
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Intent signals - Role - Provided By Customer
Hello! We're deep-diving into Intent Signal reports and running into a few questions. Does anyone have a definition for these categories? Where is 6sense getting this data from? Demographic Signal: Role - Provided By Customer Demographic Signal: Lead Source
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…
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Introducing 6QA Analytics for Predictive Customers!
6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…