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Using The Value Report
The Value Report allows you to report on opportunities created and show accounts with no created opportunities. Refer to the Value Metrics page in RevCity for full details surrounding the report. Key Report Metrics Relative Opportunity (RO) Definition Downloads of opportunities created for a given month with associated…
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Using the 6QA Analytics dashboard
The 6QA Analytics dashboard is a useful tool for analyzing the creation of and engagement on 6sense Qualified Accounts (6QAs). Key Metrics Current 6QA count Percentage of current 6QAs worked by sales Average Time to First Sales Activity Average Time Since Last Activity List of current 6QA accounts and parameters per…
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Intent signals - Role - Provided By Customer
Hello! We're deep-diving into Intent Signal reports and running into a few questions. Does anyone have a definition for these categories? Where is 6sense getting this data from? Demographic Signal: Role - Provided By Customer Demographic Signal: Lead Source
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…
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Introducing 6QA Analytics for Predictive Customers!
6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…
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Salesforce reports using 6sense insights
Hi 6sense Community, I am really having a hard time trying to build useful reports in Salesforce with 6sense insights. I installed https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DqipkUAB as suggested and several report types were created in our Salesforce instance. However, when I try to build any…
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Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD:
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6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
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What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
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By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…
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6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
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OKRs for ABM
Hello Hello! 👋 Today marks the start of our new Fiscal Year, so I've got OKRs on my mind. When you shift your organization to an ABM motion it can be tough to know how to set up your OKRs/MBOs to properly measure yourself (or your team). Here are some recommendations to get you going in the right direction: Getting X% of…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
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6sense and Bizible
Does anyone have any information regarding Marketo Measure (Bizible) and 6sense integrating? We use both tools but are having some issues with getting our 6sense data populated in Marketo Measure. Not sure if a sync exist or a tracking code of some sort. Would love to hear any insight anyone can offer!😁
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Segments for long-term success tracking
Hello! We are just starting to use our first two models, and I am looking to create some reporting segments to track our success with the platform. As you all know, you have to have the segment created to see the past performance, so I want to make sure we set up segments that, in a few months/years, we will want to see…
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Segment Performance Report
Working with a client who is trying to figure out what timeframe to analyze in the 6sense Segment Performance Report to show impact on accelerating existing open opportunities. The display campaign is running from 8/12/23 until EOY. Do we compare to the same timeframe prior? Their sales cycle can be over a year. Trying to…