Intent Data

Customer Spotlight: Hexagon Speakers: Mark Long, Senior Director, Marketing Operations, Hexagon; Kyle Pheland, Sr. Manager, Marketing Operations, Hexagon Most teams use intent data to inform campaigns. Hexagon uses it to run their entire revenue operation. By building a three-layer architecture: Signal, Decision, and…

6sense Product Session Speaker: Kristina Simkins, VP Product Management - Activations, 6sense As sellers are leveraging AI throughout their workflows, we’ve built the intelligence, actions and agents that allow sellers to know where to focus and what to do next. Sales teams are using 6sense to turn intelligence into…

Customer Spotlight: Thomson Reuters Speakers: Jon McNelis, Sr. Manager, Marketing Transformation, Thomson Reuters; Tiffany Mastic, Sr. Marketing Technologist, Thomson Reuters Intent data is only valuable when your teams know how to interpret it, trust it, and act on it consistently. At Thomson Reuters, that was exactly the…

Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…

Now that we've looked at planning, how can we use 6sense to fortify our events on site? Part 3: Create Relevant and Meaningful Conversations at your Event Create a contextual starting point for your reps versus a generic pitch! Preparation steps for the onsite team: Based on prepared account Tier Model we used in Part 2 of…

Ever since 6s rolled all locations for an account into one record (which makes sense to do), we've been running into issues capturing 6QAs for non-headquarter locations. For example, if we have a CRM record for an account based in the US and is matched to a 6sense record in the US, but 6sense shows that the UK location…

Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…

Did you know that 6sense has a whole data team working around the clock to improve your data’s accuracy and relevance to driving revenue? Our customer’s data and its usage, validation, and conversion into revenue is a top priority this year, with new updates coming every month. We’re committed to clean data as all 6sense…

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…

We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…