6sense Data Updates February 26’

Ben Funkhouser

Did you know that 6sense has a whole data team working around the clock to improve your data’s accuracy and relevance to driving revenue?

Our customer’s data and its usage, validation, and conversion into revenue is a top priority this year, with new updates coming every month. We’re committed to clean data as all 6sense data goes through stringent validation and regular refreshes to improve coverage and accuracy.

December and January data improvements were built to solidify our best-in-class intent keyword and matching while making impactful strides in coverage and quality for companies and people across the world. We’re excited to bring more relevant and accurate data to improve contact enrichment success, marketing reach, and sales conversions across our customer base.

Check out the summary of our last 2 months of data updates below, and if you’re interested in learning about the full updates our data knowledge base article is updated monthly.

Intent KeywordsThrough our global intent refresh and expansion across EMEA, APAC, and LATAM, our customers have seen measurable lift in matched accounts and keywords, with LATAM in particular seeing impressive gains.

• EMEA   : ~40%+ Account lift, 6% Keyword lift
• APAC  : ~16%+ Account lift, 4% Keyword lift
• LATAM : ~88%+ Account lift, 12% Keyword lift

Company and Account Data

In January, our first Master Company Data (MCD) refresh of 2026 took place as we continue driving toward cleaner, fresher, and more explainable company data across the platform.

Highlights include:

• ~150K net new accounts added since December 25’
• ~15M accounts updated for freshness and accuracy across: Name, Address, Funding, Revenue & Employee Count, & Phone to keep 6sense’s 100k verified account dataset stable at above 95% core firmographic accuracy.
• ~0.9% average improvement in match rates across NA, EMEA, APAC, and LATAM
• Net new accounts added over the past month:
  • NA: ~43K
  • EMEA: ~68K
  • APAC: ~30K
  • LATAM: ~10K

People & Buying Team Data

We continue to take steps forward in Person & Buyer level data quality by removing 17 million direct dials that did not meet our bar. While this reduces raw volume, what remains is more accurate and increases sales trust, conversion, and downstream performance. Better call connections lead to more opportunities and less wasted time for outbound sellers, which is what actually matters for revenue. People Profile Matching is another area the team is doubling down on. We’ve delivered meaningful wins in December - including a +10% increase in matching for list uploads (Net our matching % at ~65%). Next, the focus will expand into additional activation use cases for people matching.

These updates represent the highlights of 2 months of 6sense data team’s efforts to continue building the industry’s leading revenue dataset. More signals, datapoints, verification, and coverage are planned for 2026, keep an eye out!