Best Of
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Wednesday Wisdom: Becoming Connoisseurs of the B2B Signal Gradient (an article)
Kerry never fails to give a good analogy! In his latest article, our head of research @Kerry compares B2B marketing to single-celled organisms. Amoebas sense and respond to their environment — moving…5 -
Metric Monday: Who Replies Most? Email Response Rates by Seniority
Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your…5 -
Wednesday Wisdom: Introducing the Statistically Speaking Video Series
Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English…6 -
Metric Monday: Today’s Buyers Have High Expectations for AI — Q: With or Without the Extra Cost?
Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlie…6 -
Re: BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
I built a free AppExchange multithreading report package that quantifies multithreaded opps and identifies sweet spots and areas for improvement. https://appexchange.salesforce.com/appxListingDetail?…5 -
Metric Monday: LLMs Join the Buyer Journey — They Don’t Replace It
Hi all, Our head of research @Kerry wrote a great LinkedIn article taking on the chatter about LLMs overtaking search traffic and intent data — or so 'they' say. It’s absolutely packed with stats tha…6 -
Summer 2025 6sense Product Launch
Smarter, Sharper, More Scalable Revenue Execution The Summer Launch introduces powerful tools to personalize every touchpoint, expand campaign reach, and uncover account-level insights—all without ad…7 -
Metric Monday: Buyers Say They’re Open to Switching—But Are They Really?
Hey all, In early readouts of data we’re collecting now, it appears buyers seem open to considering other vendors after group consensus has been established on a preferred winner. However, the data a…5 -
Wednesday Wisdom: The State of BDR Teams in 2025
Hi all, I wanted to reshare this great post from @Saima recapping our latest BDR research. There’s been plenty of debate about what AI might replace — but this year’s BDR data shows the function rema…5 -
BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue …7
