Best Of
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Re: Gated vs Ungated Content on Web in EMEA Countries
Hello! Stef here, EMEA marketing lead for 6sense. Thought I’d chime in with how we approach GDPR and gating across different markets. Short version: We flex our approach by region: In legitimate inte…1 -
Wednesday Wisdom: Becoming Connoisseurs of the B2B Signal Gradient (an article)
Kerry never fails to give a good analogy! In his latest article, our head of research @Kerry compares B2B marketing to single-celled organisms. Amoebas sense and respond to their environment — moving…5 -
Metric Monday: Who Replies Most? Email Response Rates by Seniority
Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your…5 -
Wednesday Wisdom: Introducing the Statistically Speaking Video Series
Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English…6 -
Metric Monday: Today’s Buyers Have High Expectations for AI — Q: With or Without the Extra Cost?
Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlie…6 -
What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right st…7 -
Re: Show Your Workflow: Enter Our Intelligent Workflows Contest for a Chance to Present at Breakthrough!
https://www.youtube.com/watch?v=bwFvR7JnAZI Strategy & Ideal Outcome Jaggaer faced manual handoffs, siloed operations, and missed opportunities in our marketing-to-sales motion. Our strategy: orc…5 -
Re: Show Your Workflow: Enter Our Intelligent Workflows Contest for a Chance to Present at Breakthrough!
https://www.dropbox.com/scl/fi/pv403hchz39n8adxf3bp2/202508-6sense-Audience-Workflow-Entry.mp4?rlkey=8ruvzjulospcycvm83aj531vp&st=652td7vr&dl=0 MHR's entry for 'show your flow'. I had limited…5 -
Re: Show Your Workflow: Enter Our Intelligent Workflows Contest for a Chance to Present at Breakthrough!
It's been a little over a month since we've launched our intelligent workflow and we've seen an 18% increase in free trials started, and 927 accounts move down the funnel. Thanks to Sam Liu from 6Sen…5 -
Re: BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
I built a free AppExchange multithreading report package that quantifies multithreaded opps and identifies sweet spots and areas for improvement. https://appexchange.salesforce.com/appxListingDetail?…5
