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Akamai is hiring a Senior ABM Specialist - Fully Remote!
Do you know someone passionate about ABM strategy? Akamai is hiring! We are now proud winners of an award-winning platform. This role is fully remote. If you're interested, or know someone who is, please take a look and apply here: Senior Account Based Marketing Specialist - Remote.
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
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🎥 Customer Story Hour recap ft. hireEZ - alignment, ICP, keywords
Hey, RevHeads! Coming in hot with another Customer Story Hour recap, this time featuring hireEZ's marketing team members, @vuthai, Kat Hua, and John Andl. They covered topics including: How 6sense segments and keywords supported a successful ABM launch How team members across the organization use 6sense, resulting in…
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🎥 Customer Story Hour recap ft. Clari - display ads, measuring success, alignment
Our May 2023 Customer Story Hour featured Clari's @Tyler Pleiss (Senior Marketing Manager) and Derek Antti (Revenue Development Manager). Tyler and Derek dove deep on a variety of topics, including: How 6sense helps evolve their GTM strategy How 6sense Display Ads revived closed-lost accounts How they measure success using…
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6sense Tips for Field Marketers
One of my favorite ways to leverage 6sense going into a trade show or event is to either a) upload the attendee list into 6sense if one is provided or b) create a segment of accounts researching relevant keywords to the event to better understand my onsite audience. From there we're able to extract important data from this…
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Conversational Email Pilot Campaign
Last quarter we piloted our very own conversational email campaign aiming to: Generate upsell pipeline for 6sense Conversational Email Accelerate sales velocity in Conversational Email deals Increase Conversational Email product page web traffic We leveraged three different AI’s that targeted three separate audience…