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4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
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Publish Segment - not syncing with SFDC
Hello everyone, I've encountered consistent issues when trying to pull lists from SFDC after completing an orchestration in 6sense. Despite multiple attempts and working with our CSM, this issue persists. After the orchestration process, when I attempt to publish the segment, I'm always presented with a greyed-out…
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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Art of B2B: Back to Basics: Creating your ICP segment
Arguably the most basic of the basic, this 13-minute video will show you how to create your ICP segment, while hopefully making you think about factors outside of 6sense that might help you refine it a little more.
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Art of B2B: Back to Basics: Creating an Air Cover Segment
As a Marketer, you upheld your part of the bargain, moving an account through the buying stages, and Sales opened an opportunity -- isn't that enough? Can't you rest now? Maybe. But if you want to run campaigns to provide your sellers with air cover, you'll need a Segment to do that, and this 5-minute video shows you how…
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Art of B2B: Back to Basics: Creating an In-Market ICP Segment
In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…
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Can we include HQ State information on the 6S account download?
Hi team, When we run Segment in 6S, there is one option to download 6S accounts, by default below fields are exported: Can we add HQ State information on the 6S account extract?
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Is there a limit to the number of segments we can download/export to an excel file?
on the segment page, there is one button Download, it has 2 options, CRM Accounts, 6s Accounts, if we download them, does it count to any of our Subscription limit? as I saw acquire new account under Orchestration , what is the different between that and this download feature?
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LinkedIn Segment Sync limit
hi, I know we have a limited number of segment syncs from 6s to linkedin, if we sync a segment, run an ad and then aren't going to use that segment anymore, can we unsync it so that it doesn't count towards our limit?
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Exclusion Lists
Hi there, I am a newbie. Are all exclusion lists a "and" statement? Are you able to use a logical statement?
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🎥 Operationalizing Your Account-Based Experience [webinar replay]
6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute." Here's a handy…
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🎥 Customer Story Hour recap ft. hireEZ - alignment, ICP, keywords
Hey, RevHeads! Coming in hot with another Customer Story Hour recap, this time featuring hireEZ's marketing team members, @vuthai, Kat Hua, and John Andl. They covered topics including: How 6sense segments and keywords supported a successful ABM launch How team members across the organization use 6sense, resulting in…
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Can you customize or change labels on IN-MARKET BUYING STAGES?
Does anyone know if we can customize or modify the lables the in-market buying stage (Target, Awareness, Consideration, Decision, Purchase) to something that aligns more with company's sales stages? or at least change the default labels to something else?
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Ability to Segment by Job Role?
Hi! We are planning an ABX Campaign and need to segment our audience by Job Role in order to deliver the right message to the different buying committee members. We want to display different LinkedIn Ad creatives to contacts based on their Job Role. (Example: CEO vs. Line of Business leader) Is there a way to filter for…
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Looking for a Work-Around: Segment Upload Not Yielding a Matchable Account
Hey y'all, I hope all is well. Today we attempted to create a segment via "Upload an Account List" - one of our accounts did not match, however we were able to search and find this account in 6sense. We have tried several ways to add this found account to our segment (equals name, contains name, equals domain, etc.) but…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…
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🎥 Customer Story Hour recap ft. Zywave - orchestrations, ICP, alerts
The April 2023 Customer Story Hour featured @Megan Landisch, Marketing Ops Team Lead, at Zywave. Megan dove deep into her 6sense experience, with topics including: How her team used 6sense Orchestrations to organize their database Segment optimization for multiple ICPs How sellers leverage daily alerts Customer success…