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Metric Monday: Countdown to the 2025 State of the BDR Report - Supported BDRs Earn More Quota
Hi all, Happy BDR Appreciation Week! 🎉 This week is all about celebrating BDRs and equipping you with insider tips to boost your skills. Here’s what’s in store: 💙 Hands-on guides to elevate your prospect outreach, social selling, multi-threading, and more. 💙 AI-powered strategies to make your workflow easier and help you…
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Wednesday Wisdom: Science of B2B Statistics Glossary - Correlations
Hi all, Not our typical #WednesdayWisdom reading recommendation, but I wanted to highlight a resource from the research team: our Statistics Glossary. We created it to help you better understand our research and grasp common statistics we encounter in both professional and personal contexts. It’s designed for everyone,…
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Wednesday Wisdom: Most Buyers Find Non-sellers to Engage With Before Talking to Sellers
Hi all, We've discussed how over 70% of buyers engage in backchannel conversations with subject-matter experts, executives, or other non-sales personnel from vendor organizations before ever speaking with a rep. For selling organizations, this means these conversations are happening—with or without their awareness.…
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Metric Monday: Backchanneling Trends in Software and Services Deals
Hi all, We recently shared our latest write-up on the fact that most buyers—over 70%—connect with non-sellers (e.g., c-suite executives, subject-matter experts) at vendor organizations before engaging with sales. As always, the research is free and un-gated, so feel free to check it out if you haven’t already! For…
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Wednesday Wisdom: The B2B Backchannel – Most Buyers Engage Non-Sellers Before Sellers (New!)
Hi all, We have a new report to share with you today! Its no mystery that the B2B buying journey is complex. Over the past few years of research, we’ve been fascinated by what buyers have taught us. And, with each new discovery, more questions tend to emerge. One question we couldn’t ignore was this: Are buyers…