What Worked Yesterday Doesn't Work Today (Or Does It?) [Papirfly]
Hi, I’m @Gavin Dimmock, CRO at Papirfly Group. Here’s a whistle-stop overview of my talk at Inspire UK, covering Papirfly’s journey to embracing data-driven decision making. Key Data Questions at Papirfly We faced a longtime challenge: Considering that 5% of our ICP was always ready to buy, how should we…? Achieve brand…