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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…
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Hiring: Content Marketing Specialist
The Arbinger Institute is a fast-growing leadership development and culture transformation organization. The Content Marketing Specialist’s primary responsibility is to develop compelling content that enhances brand visibility, boosts conversion rates, and engages prospective buyers across the entire sales funnel. This…
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Hi! We're Heinz Marketing- full-funnel B2B experts. It's good to meet you!
If you're checking out Partner Place, you're likely looking for someone to help you optimize your demand engine. You've come to the right spot! We are a small but mighty team of B2B strategists, planners and implementers. We focus on the full funnel approach to help B2B companies sell stuff -- we do that by generating and…
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Wednesday Wisdom: Some Buying Cycles Are Longer Than Others (and much longer than they need to be)
As this image attests, bigger deals have longer buying cycles. The thing is, we mostly want bigger deals, so as we try to make deals bigger we also extend decision timing. But, as it turns out, deal size is NOT the biggest driver of cycle length. Want to know what is? It is fascinating and will surprise you. It's also…
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🔥 Searching for a 6Sense savvy Global ABM Director to head up a new function! 🔥
I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…
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6sense Webinar Recording: What Happens in the Dark: How B2B Buyers Buy - Before They Talk to Sales
6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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Digital Advertising Manager - Ads Wizard? Join our team!
Hi RevCity folks, Insperity is looking for some talented people to join our digital team. We're seeking a dedicated digital advertising manager to help strategize and create efficiencies in our ad buying. Take a look at the job listing below and please share it if you know anyone who fits the profile.…
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Outsourced Digital Advertising / Media buying agencies skilled in 6Sense?
Hi everyone, Does anyone use any external agencies to support their 6Sense advertising execution? Could anyone recommend any? (We're based in the UK but operate globally). Currently, my DG team is managing this themselves, however, it's not their primary skillset and I believe could be better managed if consolidated under…