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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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Worth translating targeted keywords in 6sense to other (non-English) languages?
Wondering if anyone has experimented or currently translates keywords in 6sense to other languages (other than English) OR if anyone knows if 6sense does this automatically (similar to Google ads) — where keywords searched in another language would tabulate up to its English equivalent when viewing the Account Details Page…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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Keyword Imports
Currently working on cleaning up our keyword list and getting ready to translate them. After this process, we quickly realized there would be a lot of keywords to input. What is the best way to import potentially hundreds of keywords?
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Keyword/Intent issues on alerts today?
Hey RevHeads - none of our alerts today had any keywords listed. Which is not realistic….has anyone else had any issues??
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Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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🎥 6th Street Live - Keywords Recap [11/16/23]
What an awesome session, @Adam Kaiser. I wonder how many times we said the word "keywords"? 🧐 Thank you to everyone who joined and asked a question. If you have a follow up question, please comment below. We're taking December off for the holidays, but we'll see you back on 6th Street in 2024! Timestamp recap: 18:18- What…
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Translated Keywords
Hi everyone, I recently posted about keyword auditing as my team is in the process of cleaning some keywords up. Along with that, we are translating our keywords as well. Do any of you have experience with translating keywords and have any best practices when it comes to that AND/OR any best practices regarding how you…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Education Industry / Avoiding Student User Traffic
Hey there! We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative…
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🎥 6 Things Every 6sense Customer Should Know: Keyword Refresh (2 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser, sharing the importance of being more deliberate with your keyword…
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Top Competitor Not Returning Much Intent Keyword Volume
Hi all — we have a large competitor, let's call them Company XYZ, which we have included in our Branded keywords list. For whatever reason, perhaps there is not a lot of content consumed around this company's name, or maybe just not a lot of intent — we are not seeing much come up in intent data for Company XYZ. Even at…
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…