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Persona Mapping Playbook - everything you need to know....and more

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julzjames
julzjames Posts: 12 6senser
edited March 29 in Social Groups

Hey everyone!!

A while back I made a post about Persona Mapping and Buying Committee - a high level overview of how we have this set up at 6sense, and I mentioned that our Persona Mapping Playbook would soon be available…well guess what! It is now here!

The Playbook will walk you through the whole process of starting to think about Buying Personas, why do they matter, through to a step by step of how we set up what we have running today for our Persona Mapping.

Feel free to take a look at let me know if you have any questions about our set up or any questions about how you might want to set up your own Persona Mapping to help personalize your GTM strategy.

Thanks

Julz

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