Discover the Power of Personalized Conversations powered by AI Insights with 6sense + Drift

stepholson

In today’s fast-paced digital landscape, delivering a personalized experience to your website visitors can be the key to converting leads into customers. The 6sense and Drift partnership is designed to help your revenue teams engage with high-value buyers at the perfect moment—when they’re most ready to interact. Together, 6sense and Drift enable you to create real-time, personalized conversations that enhance the buyer's journey and accelerate pipeline. 

Ready to unlock the full potential of 6sense and Drift? Start delivering personalized experiences today by activating the integration—at no additional cost. For easy, step-by-step instructions, check out our Knowledge Base article or watch this video walkthrough to get started. 

Why 6sense + Drift? 

This partnership leverages the strengths of both platforms to bring you the best of AI-driven insights and real-time engagement tools: 

• Identify and Engage: 6sense identifies anonymous and known visitors on your website, providing actionable insights like company name, industry, and more. Drift then uses this information to trigger personalized chat playbooks, ensuring every visitor receives a unique, relevant experience. 
• Real-Time Conversations: As soon as a high-value target account lands on your site, your sales team is alerted, allowing them to engage instantly through Drift’s live chat feature. This immediate connection can significantly increase the chances of conversion. 
• Relevant Content Delivery: Using 6sense’s predictive insights, you can deliver content that resonates with the visitor’s specific needs, whether it’s based on industry, keywords, or buying stage. Drift facilitates these interactions, ensuring your visitors receive the most pertinent information at every step. 

Use Cases: 

• Account Targeting: Greet unknown visitors from target accounts with personalized messages that include their company name and a tailored call-to-action. Engage them right away with relevant content that speaks to their specific needs. Deliver a white glove experience that accelerates the deal cycle.  
• Industry Targeting: Define different industries and verticals in your 6sense Segments and use these insights in Drift to deliver unique experiences specific to how your company helps customers within that industry. Scaled personalized experiences for 1: few.  
• Keyword Relevance: Align your chat playbooks with keyword-based segments from 6sense, ensuring that the content served through Drift chat directly addresses what the visitor is searching for. Capture attention and deliver highly relevant content.  
• Opportunity Stage: Deliver high-value information at every stage of the funnel from before an opportunity is created, to close. With 6sense buying stage prediction, you can serve the most relevant information directly in Drift chat. Keep buyers engaged throughout the journey to accelerate pipeline and deals.  
• Competitive Strengths: Create 6sense Segments focused on competitor keywords so that when a website visitor who has searched competitor terms visits your website you can proactively deliver core value propositions and differentiators right in chat. Stay on the offensive and play to your strengths.  
• Upsell and Expansion: Target accounts with upcoming renewals and use Drift to offer customized messaging about features they haven’t yet activated. Seamlessly connect them with their Account Manager to discuss potential upgrades. Maximize every opportunity to capture revenue.  
• Cross Channel Conversations: Leverage AI insights to have informed conversations across channels with consistent messaging that builds with each interaction. Ensure all engagement is relevant from Drift chat to 6sense Conversational Email and more. Conversational marketing converts, growing pipeline and revenue.  

Getting Started with 6sense + Drift 

Ready to take your conversation strategy to the next level? It’s easy to get started with the 6sense + Drift integration. Check out our Knowledge Base article for step-by-step instructions on how to turn on the Drift integration and start delivering personalized experiences to your visitors today.