The Benefits of Six & Flow's Strategy Workshops

Sarah Moonje

At Six & Flow, we believe that demand-generation campaigns begin with a strategic vision. We advocate that a strategy workshop is the best way to begin marketing activity and deliver high-converting campaigns. 

Our onboarding process begins with strategy workshops designed to maximise the benefits clients receive from their technology stack. We believe that by strategically understanding your Ideal Customer Profile (ICP), utilising intent data, and employing a data-driven automation strategy, you can significantly enhance your marketing impact. This approach will lead to a higher-quality sales pipeline and increased revenue generation.

Whether you're improving your marketing strategy, building your sales and CRM strategy, or looking to execute a bespoke intent strategy, a strategic workshop is critical in driving alignment and scaling revenue growth.

These sessions explore who you are targeting, why they would want to engage with you and what will resonate with them. This is the foundation of your growth. 

What Do You Get From a Workshop?

Now here's where we could give you some buzzwords like "a new perspective" or "greater collaboration" and whilst positive, they're intangible, unmeasurable and not something your budget holder wants to hear. The real result is a comprehensive strategy document that outlines current processes, highlights friction points and positions solutions to drive revenue and optimise your processes.

We don’t just explain what we think you should do. Instead, we explain why it makes sense for you to do it and the theory behind it, as well as how we can work in collaboration with your revenue teams to implement it.

But to fully explain the outcomes of a workshop, we first need to explain the different types of workshops we offer. 

Six & Flow 6sense Workshops:

Sales & CRM Strategy Workshop

The Sales & CRM workshop focuses on mapping out your current user journey, data enrichment strategy and identifying areas to amend, automate and align 6sense within the HubSpot CRM.

Following the workshop, we collate our findings and produce a step-by-step plan to optimise the data you receive from 6sense and your HubSpot portal with stronger data governance, and system hierarchies to better use the data for sales activities.

We also conduct a mapping exercise to define your ideal customer profile, identifying meaningful criteria and ranking values. This helps us to understand your audience, and create the framework for a bespoke sales process.

Following the workshop, we again collate our findings in a strategy document before implementation takes place. 

Marketing Strategy Workshop

Sales and CRM workshops focus heavily on the 'nuts and bolts' of internal business processes, delivering ROI by improving the speed, efficiency and effectiveness of your current ways of working. In contrast, marketing strategy workshops look outside of the business to better understand your prospects and develop messaging that will resonate with them. To deliver greater marketing ROI, you need to better understand your market.

As a result, our marketing strategy workshops are rooted in deep research. Rather than relying on internal stakeholders to define your ideal customer profile, we define, measure and survey your ideal customer market segment, placing a greater emphasis on external analysis.

This allows us to develop an unbiased understanding of who your ideal audience is, how big and valuable this market segment is, and what these prospects are most concerned about.

Following our audience segmentation mapping research, we deliver a workshop session to present our findings, align on targeting decisions and develop your core buyer personas and messaging. We also run our user journey mapping exercise and deliver a data enrichment strategy to ensure your marketing strategy is supported by a suitable HubSpot framework. Finally, we align your marketing objectives with core tactics and performance metrics, ensuring campaigns deliver ROI to the business.

Strategy documents are created as a blueprint for both process implementation and ongoing marketing activity.

Account-Based Strategy Workshop

Our Account-Based Strategy is an addition to our sales/marketing workshops which offers a tailored strategy to execute your intent-driven campaigns effectively. We start with a keyword strategy to align with your target accounts' interests, delve into intent signals for higher engagement, and develop a comprehensive intent strategy for content and ad targeting.

A theme planner ensures consistent messaging, while a paid media strategy optimises your investment in paid channels. Additionally, we set up automated workflows and nurturing campaigns to engage potential clients. 

The outcome is a detailed document that provides a roadmap for implementing an Account-Based Marketing approach, designed to meet your business goals and resonate with your target accounts.

What Are The Benefits?

No man is an island, and no business department is either. Most modern companies need to operate in complex and collaborative ways, which can require a healthy dose of problem-solving and perspective-sharing.

Our workshops use discovery-driven learning practices to bring your revenue team together, develop a single source of truth and build a strategy to help you to move forward as a business.