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HIRING: Director - Marketing Planning & Operations
Are you on the market and looking for your next role as a Director of Marketing Ops? 👉Check out this role from our friends at i2c!
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Hiring ABM/6sense specialist to drive demand gen
Field Effect is adding a Demand Generation Specialist focused on Account-Based Marketing (ABM) strategy and tools. If you are data driven with a passion of finding eureka moments and get energized by seeing the success of your team, apply today. 6sense ABM and intent-based marketing have been a game-changer at our growing…
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PTC is Hiring: Marketing Technologist & AI Enablement Specialist
Join the team at PTC as a Marketing Enablement Specialist. We’re looking for someone who brings a strong interest in AI, a sharp eye for process improvements, and experience with marketing technology tools like 6sense. This is a high-impact role supporting enablement, innovation, and operational excellence across the…
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When do Audience Workflows use Data Credits? Here's a Quick Guide
We’re excited to introduce Intelligent Workflows, which will be included in your 6sense ABM instance in the coming months! Audience Workflows (part of Intelligent Workflows) allows you to coordinate marketing programs that touch a variety of channels. Depending on the depth and complexity of the workflows you build, you…
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TODAY is Marketing Operations Appreciation Day!!!!
Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…
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How are you using 6Sense scores to determine MQAs? Any others seeing inflated MQAs?
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
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SAP: Hiring 6Sense & Integrate Platform Manager (Contractor)
[Role is fulfilled] Join the dynamic Marketing Automation Processes (MAP) team in SAP as a platform manager for 6Sense and Integrate Platforms (contractor). We are seeking a highly motivated individual to oversee and manage both the 6Sense and Integrate platforms, which are critical for driving ABM Strategies at scale. The…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
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HIRING: Marketing Operations & Analytics Manager (HR Tech @ Perceptyx)
Perceptyx is looking for a rockstar Marketing Operations & Analytics Manager to join our team! Is this you or someone you know? This is a very dynamic role that will partner with Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to maintain a highly effective marketing operations tech stack…
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2025 will demand MORE of MOPs: Are you ready to lead with confidence?
With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!
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Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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Cloud-based Saas Customer Looking for Savvy Marketing Operations Candidate (Chicago, IL)
Posting on behalf of a customer (job description in progress). Drop an email to graceanne.sanderson@6sense.com if you are interested and would like an introduction! This customer is looking for an experienced Marketing Ops (MOps) candidate who is familiar with 6sense or similar, has experience with SFDC and can run point…
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🎥 6th Street Live Recap & Recording - Smart Form Fill [5/16/24]
Thanks to @julzjames for your amazing demo and interactive session. 🙌 If you have any follow up questions for Julz or @Rachel Zerilla, please leave them below. 🤩 Timestamps: 25:26: What are the ideal forms to leverage smart forms (e.g. inbound contact us vs. content gates, etc.) 26:35: What is the match rate if a person…
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6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Hiring: Marketing Operations Manager
If you or someone in your network is passionate about marketing operations please reach out to me (or apply!). Ideally, this candidate is located near NYC as it's a hybrid position. This is a critical role for our team at Optimove and you'll have the unique ability to bring your operational vision alive in this role! More…