Breakthrough
Discussion List
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The B2B Buyer Experience Report 2025: Links Inside!
Hey all, I’m thrilled to share that this year’s Buyer Experience Report is now live — free, ungated, and available to read online. This year’s research was a collaboration between us here at the Science of B2B and our partners at 2X, MarketOne, LeadFabric, and Green Hat. We’re grateful to our sponsors for broadening the…
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Meet the Breakthrough 2025 Award Winners!
We’re thrilled to announce the Breakthrough 2025 Award Winners who were recognized at today's Breakthrough conference at the Fontainebleau Las Vegas! These companies and teams are setting the standard for revenue growth, efficiency, and innovation. 🏆 CATEGORY 🏅 WINNER 🚀 IMPACT AI Game Changer of the Year Simpro AI Email…
Upcoming Events
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2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…