How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers:
- Lack of information on target accounts
- A large target audience with unique needs
- Lean revenue team headcount
So, they brought on 6sense to fill in headcount gaps and leverage comprehensive data to automate personalized outreach.
With 6sense’s data and insights, the Tipalti team:
- saw a 57% increase in created opportunities and $635k of additional pipeline generated
- used keyword searches to customize messaging
- brought in over $250K in opportunities in one quarter through personalized display ads
- strengthened the connection across the revenue team
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Upcoming Events
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BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
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Special Edition RevLabs Live: Agentic GTM That Makes Sense
About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…
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2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…
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