How Behavioral Insights Fuel High-Performance ABM Campaigns at Confluent - with Folloze 🎥

Heather Foeh
Heather Foeh Posts: 113 6senser

In today's dynamic economy, relevant content is essential to engage top prospects and customers, accelerate pipeline and improve close rates. Content informed by insights derived from 6Sense intent and Folloze-powered digital buyer journey data are proving more effective at converting prospects faster and driving a more efficient content strategy. To be effective, you need the right mix of data, feedback, and tight orchestration between frontline marketing, sales, and content teams. Confluent has developed a proven model to accelerate sales, deepen account penetration, and leverage a rich source of insights to drive a refined and efficient content engine.

In this session, you will learn how Confluent:

  • Uses 6sense intent, SEO, and customer interaction data to understand buyer needs and deliver content that resonates and drives performance at every touch point.
  • Seamlessly enables field marketing and sales to deliver content in the moments that matter across complex customer journeys.
  • Orchestrates tight relationships across customer success, sales, and buyers to ensure company-wide buy-in on content initiatives.


Jess Larkin, Senior Strategic Marketing Manager, Confluent

Adam Perry, VP Product Marketing, Folloze