The Sales Execution Gap is Real - Here's the Proof - Outreach [Breakthrough 22] 🎥

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Renee Belina
Renee Belina Posts: 60 6senser

B2B selling has never been more demanding than it is today and revenue leaders recognize the need for adaptation and improved efficiency. Imagine if every rep performed at the level of your top sellers … they would exceed revenue goals every single quarter and bookings would soar.

But, unfortunately, that isn’t what happens for most revenue teams.

The expanding gap between the potential revenue of an organization and the actual revenue it achieves is referred to as the Sales Execution Gap — this growing spread is felt across revenue teams. And closing this gap is the key to achieving predictable, efficient growth.

Join @Colin Campbell, General Manager at Sales Hacker & Head of Community at Outreach to learn the three root causes of the Sales Execution Gap and actionable remedies that empower teams to:

  • Maximize time — execute the right steps, at the right time, with the right people — to ensure healthy pipeline and stronger buyer experiences
  • Scale effective sales motions to win more deals, quicker, and with less effort
  • Proactively mitigate pipeline risk and commit forecasts with total confidence

[Video from Virtual Breakthrough features Maggie Valentine, PMM at Outreach]


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  • [Deleted User]
    [Deleted User] Posts: 0 ✭✭✭
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    Had a great time preparing and delivering this one for the crew at Breakthrough22!!


    I'm always open to chat about this, so if anybody's looking at this deck and wondering what the talk track was, or has questions about any of the data, just hit me up.

  • Renee Belina
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    Thanks for participating at Breakthrough, @Colin Campbell on such an important topic that is near and dear to all of our hearts. ❤️