Research shared by Kerry Cunningham during Wednesday morning's main stage session at Breakthrough 2022. Be sure to check out The Science of B2B video podcasts as well:
We hear about it, read about it and feel it every single day.....the world's macroeconomic climate is scary. What if you could turn your uneasy feelings into insights and actions that allow you to proceed with confidence? In this presentation, @Latane Conant our very own Chief Market Officer, will show you how!
B2B selling has never been more demanding than it is today and revenue leaders recognize the need for adaptation and improved efficiency. Imagine if every rep performed at the level of your top sellers … they would exceed revenue goals every single quarter and bookings would soar. But, unfortunately, that isn’t what…
As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a…
Working smarter is something we all aim to achieve, but where do you start with your ABX strategy and rolling it on to your entire revenue org? For two-time customer @Amanda Wilson and @Mike Finnell, it starts with revenue team alignment and a common agreement that the biggest area of opportunity is the deals we’re not in.…
Learn how BeyondTrust, a 6sense customer since 2021, reimagined its demand generation function, focusing on marketing-sourced pipeline through high intent channels. Powered by 6sense’s technology and in partnership with B2B ABX agency ROI·DNA, BeyondTrust leveled up their revenue engine and gained confidence to invest in…