Pipeline

Time to Break-Up with Your ABM Program? - Drift [Breakthrough 22] 🎥
As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a…
Doubling Down with Revenue AI Insights and the Right Agency Partner - ROI-DNA [Breakthrough 22] 🎥
Learn how BeyondTrust, a 6sense customer since 2021, reimagined its demand generation function, focusing on marketing-sourced pipeline through high intent channels. Powered by 6sense’s technology and in partnership with B2B ABX agency ROI·DNA, BeyondTrust leveled up their revenue engine and gained confidence to invest in…

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